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Bmw History
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BUSINESS STRATEGY EVALUATIONS OF BMW

Prepared by

|Mr. Yi Ze, Li ( Tommy ) |ID. 5237802 |SEC. 471 |
|Ms. Kidtaya C. |ID. 5225103 |SEC. 471 |
|Ms. Meng-Chien C. |ID. 5135116 |SEC. 471 |

IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF
EN 3240 (READING IN BUSINESS ENGLISH)
DEPARTMENT OF BUSINESS ENGLISH
FACULTY OF ARTS
ASSUMPTION UNIVERSITY OF THAILAND
(SUVARNABHUMI CAMPUS)

Semester 3/2012

ABSTRACT

This critique on BMW intends to find out Industry Analysis, Strategy Description, Strategy Evaluation, Strategic Issues, and Strategic Recommendations including responding questions of has top management determined the nature and direction of the business over the next few years? Do you know the specifics of the organization 's strategy? Do the key managers share the same vision of the strategic direction? Is the strategy sufficiently clear so you and the key managers can readily agree upon what new products and markets your current strategy would include and exclude? Is the statement of strategy used for making future product and market choices? Are strategic deliberations held separately from your long-range planning efforts? Is the strategy determining what you plan, project, and budget? Are assumptions about the environment used for setting strategy? Is future strategy determining decisions relating to capital improvements? Does each department have a clear stated strategy? Do the department strategies clearly support the overall cooperative 's strategy? And is overall performance reviewed on both strategic accomplishment and operating results?

ACKNOWLEDGEMENT

This critique had been successful by the contributions of Mr. Yi Ze, Li (Tommy), Ms.



References: Tan, D. (2012). China overtakes USA as BMW Group’s biggest market. Retrieved March 17, 2013, from http://paultan.org/2012/04/13/china-overtakes-usa-as-bmw-groups-biggest-markt/ BMW Drives Sina Auto. ( 2004 ). Milestone f Bayerische Motoren Werke. Retrieved March 17, 2013, from http://auto.sina.com.cn/news/2004-06-29/71090.shtml BMW Group Education Programme Seeking Alpha. (2012). BMW: Strong 2011 Results Driven By U.S. And Chinese Markets. Retrieved March 17, 2013, from http://seekingalpha.com/article/421021-bmw-strong-2011-results-driven-by-u-s-and-chinese- markets Sina MBA library. ( 2010). The overview BMW in China. Retrieved March 18 2013, from http://wiki.mbalib.com/wiki/%E5%AE%9D%E9%A9%AC%E5%85%AC%E5%8F%B8 Focus2move Auto China. (2012). BMW Europe sales decline. Retrieved March 20, 2013, from http://auto.china.com.cn/news/intl/20121022/352206.shtml Wikipedia Wikipedia. (2013). Strategic fit. Retrieved March 23, 2013, from http://en.wikipedia.org/wiki/Strategic_fit BMW Group Education Programme Flower, N. R. & Donovan, D. O. ( 2013). The Strategic Plan is Dead. Long Live Strategy. Retrieved March 23, 2013, from http://www.ssireview.org/blog/entry/the_strategic_plan_is_dead._long_live_strategy#bio-foot er MBA Metso. (2013). Strategic risks. Retrieved March 24, 2013, from http://www.metso.com/corporation/ir_eng.nsf/WebWID/WTB-041109-2256F-57 32F Blurtit. (2011). What Are The Advantages And Disadvantages Of Strategic Vision And Mission? Retrieved March 24, 2013, from http://www.blurtit.com/q5859519.html National Defence University Business Dictionary. (2013). Strategic vision. Retrieved March 24, 2013, from http://www.businessdictionary.com/definition/strategic-vision.html#ixzz2OReKvjBi Gallagher, P Cole, S. (n.d). BMW AUTOMOBILE ASSEMBLY PLANT, SPARTANBURG, SC. Retrieved April 15, 2013, from http://www.fgould.com/north-america/projects/bmw-automobile-assembly-plant/ Robinson, R

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