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Blue Ocean Martix - Genentech

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Blue Ocean Martix - Genentech
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General Discussion

a. Create a "measurement matrix" in Excel that identifies, categorizes, and ranks as many relevant performance measurements as you think are important to your chosen company's business strategy.

b. Write a one- to two-paragraph summary of why you think these are the important measurement criteria and why you've ranked them in the order you have. Categries | Rank | Quality | 1 - High Prority | People | 2- Medium Priority | Safety | 3 - Low Priority | Growth | |

Measurement | Category | Rank/Priority | Employee Satisfaction | People | 1 | Workplace Safety/Injury incidence | Safety | 1 | Number of current patents | Growth | 2 | Medications in the pipeline | Growth | 1 | Excess Medications in warehouse | Growth | 1 | Employee Attrition rate | People | 1 | FDA Approvals for indications | Growth | 1 | FDA denials for indications | Growth | 1 | Sales | Growth | 1 | Customer feedback | Quality | 1 | Effectiveness of treatments | Quality | 1 | Sustained customer base (%loyal customers) | Quality | 1 | Waste of supplies | Quality | 1 | Research & Development products | Growth | 1 | % of market share | Growth | 1 | % of staff Qualitifcations completed | Safety | 1 | Successful regulatory surveys | Quality | 1 | Net income | Growth | 1 | Revenue | Growth | 1 | Ranking in industry | Growth | 1 | Litigation volume | Growth | 2 | Project timelines for product development | Growth | 1 | Timeline for drug manufacturing | Growth | 1 | Operating Margin | Growth | 1 | Workman Compensation cases opened/closed | Safety | 1 |

Identification of metrics is a fundamental component of measuring the effectiveness of a business plan or a strategic plan. Metrics help organizations understand the current business climate, the competitive positioning and assists in planning. I did not realize the level of difficulty in the selection of metric until thinking about which

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