Blue Ocean
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun
Group/Presentation Title Agilent Restricted Date ##, 200X
Blue Ocean Strategy (BOS)
Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies Conclusion
Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun
All Rights Reserved – KB Yip/YS Lieu
Page : 2
Objectives
Develop understanding of Blue Ocean Tool Sets and how to apply them effectively
Strategy Canvas ERRC
Perform As-Is Analysis to Compare Current Strategy of XYZ vs Competitors Explore Pathways to Breakaway from Market Boundaries to look for Bigger Playing Field Brainstorm and Agree on the To-Be Strategy for XYZ
All Rights Reserved – KB Yip/YS Lieu
Page : 3
Introduction to Blue Ocean Strategy
History & Background Defining Red & Blue Ocean Six Principles of BOS Reach Beyond Existing Demand Value Innovation
All Rights Reserved – KB Yip/YS Lieu
Page : 4
History & Background
• Authored by W. Chan Kim and Renee Mauborgne in 2005. • Based on a study of 150 strategic moves spanning more than 100 years and 30 industries. • BOS is the simultaneous pursuit of differentiation and low cost. • The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. • BOS offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms. • BOS frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also to effectively execute through easy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun
Group/Presentation Title Agilent Restricted Date ##, 200X
Blue Ocean Strategy (BOS)
Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies Conclusion
Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun
All Rights Reserved – KB Yip/YS Lieu
Page : 2
Objectives
Develop understanding of Blue Ocean Tool Sets and how to apply them effectively
Strategy Canvas ERRC
Perform As-Is Analysis to Compare Current Strategy of XYZ vs Competitors Explore Pathways to Breakaway from Market Boundaries to look for Bigger Playing Field Brainstorm and Agree on the To-Be Strategy for XYZ
All Rights Reserved – KB Yip/YS Lieu
Page : 3
Introduction to Blue Ocean Strategy
History & Background Defining Red & Blue Ocean Six Principles of BOS Reach Beyond Existing Demand Value Innovation
All Rights Reserved – KB Yip/YS Lieu
Page : 4
History & Background
• Authored by W. Chan Kim and Renee Mauborgne in 2005. • Based on a study of 150 strategic moves spanning more than 100 years and 30 industries. • BOS is the simultaneous pursuit of differentiation and low cost. • The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. • BOS offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms. • BOS frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also to effectively execute through easy