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Hello, and welcome to Getting Started on Bloomberg. My name is Eric, and I'm here to assist you with the basic navigations of the Bloomberg Professional Service. Bloomberg, founded in 1981 by Michael Bloomberg, was originally created to provide transparency in the otherwise opaque bond market.

Over the years, we've become a powerful, and flexible financial and multi-media tool used by more than 300,000 market professionals globally. This video is intended to help you with the basic logic and navigation of the system.

But before we get started, I want to familiarize you with commonly used Bloomberg terminology. When we refer to any screen on Bloomberg, we usually call it a function. All yellow keys on the keyboard are generally referred to by the market sector they correspond to. For example, we call the F8 key, the equity key. And then lastly, the enter key is always referred to as a GO key, as all functions are usually named with the term go following them.

For example, if I wanted to pull up news stories, I would say let's load NGO, or press the green news key. This just means that I would type in N into the command line, followed by enter, or go to load the relevant information.

Now, let's continue with the session. There's thousands of unique analytics and billions of data points available to customers on our system. The questions is, how does Bloomberg organize the data. It's a menu-driven system that is best exemplified by the function MAIN GO, which is currently on our screen. Here you get a glimpse into how data is organized from market sectors to people, Bloomberg, agency, brokerage, other services, trading systems, and customer support.

We're going to focus our efforts today on market sectors, and customer support sections of the platform. But, if you do have any questions or concerns about any of the other Bloomberg offerings, please contact your Bloomberg representatives, which you can find by typing brep into the

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