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Blackmores
Blackmores Limited Presentation to Goldman Sachs Emerging Companies Conference 15 May 2013

Welcome

Chris Last Chief Financial Officer Blackmores Limited

Our Proud Pioneer Heritage
• • • • Blackmores has been an industry leader in Australia for more than 80 years Maurice Blackmore (1906-1977) was a pioneer in the health-giving properties of herbs and minerals He was responsible for starting one of Australia's first health food stores in Brisbane Together with friends and colleagues he established the first naturopathic college and professional associations Since 1975 Maurice’s son Marcus has overseen the development of Blackmores and made it a world leader in the vitamins and dietary supplements industry



Blackmores Today
• • • FY12 Sales of $261m, 9 months FY13 $241m 11 years of record sales We operate in Australia, New Zealand, Thailand, Malaysia, Korea, Singapore, Hong Kong, Taiwan and China Launched 50 new products in 9 months FY13 We employ 800 staff, 500 in Australia and 300 in Asia. 25% are qualified health care practitioners We package more than 18 million bottles at our state of the art Campus facility every year Most trusted brand in Australia, Thailand and Malaysia We are passionate about natural health

• • • • •

4

Blackmores Strategy

Our Strategic Outcomes
1 2 3 4 5

Build the Blackmores Brand Develop our Core Product Portfolio Optimise and Grow our Channels Extend our Business & our Brand into New Segments and International markets Invest in and Develop our People

6 Build our Base of Operational Excellence

Australia: Strengthening the Blackmores Brand
• Blackmores holds a leadership position with 24% Market Share, 20% with Blackmores and 4% with BioCeuticals brand • Investment in advertising and channel promotions • Launched Blackmores Eco Krill, the only sustainably sourced krill oil which is certified by the Marine Stewardship Council • Drove digital presence for engagement: launched MyBlackmores & App,

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