Black Friday Analysis
October 28, 2010
News Brief – Stores Push Black Friday Into October
The article by Stephanie Clifford stood out to me because I never heard of the term Black Friday right before Halloween. Retailers have changed their marketing strategy adjusting to the economy’s situation. Consumers thinking has also changed and previous methods which were used to draw customers into the stores to purchase were not working. In the previous years, foot traffic remained high but revenues were not what were expected. Since people are not spending as much as they use to and are not willing to pay full price for items they will simply pass on the “sale.” Stores are trying to maximize their profits and get consumers to spend with them early as possible. Many
News Brief – Stores Push Black Friday Into October
The article by Stephanie Clifford stood out to me because I never heard of the term Black Friday right before Halloween. Retailers have changed their marketing strategy adjusting to the economy’s situation. Consumers thinking has also changed and previous methods which were used to draw customers into the stores to purchase were not working. In the previous years, foot traffic remained high but revenues were not what were expected. Since people are not spending as much as they use to and are not willing to pay full price for items they will simply pass on the “sale.” Stores are trying to maximize their profits and get consumers to spend with them early as possible. Many