Black and Decker Case Study
Introduction
1 Company Name: Black and Decker
2 Team members and their respective functions
1 Sal Salvino – Management
2 Carl Ruffier – Management
3 Kevin Stephen – Marketing
4 Dan Howells – Marketing
5 Ryan Alexander – Marketing
6 Candis Robison – Economics
3 View our group is taking according to business function
1 Entrepreneurial
a. Analyzing “the heart” of the actual operation b. Decision Making analysis c. Analyzing Black and Decker’s SWOT d. Identifying strategies in order to obtain measurable objectives e. E-Commerce considerations f. Recommending a future strategy and it’s implementation considerations
Overview of Black and Decker
1 Global manufacturer and marketer of quality products
1 Power tools
2 Hardware products
3 Home improvement products
4 Technology-based fastening systems
2 Products and services marketed in more than 100 countries
3 Manufacturing operations in 11 countries
4 Company has established a reputation for:
1 Product innovation
2 Quality
3 End user focus
4 Design and value
5 History of Black and Decker
1 1910 – Incorporated by Duncan Black and Alonzo Decker
2 1916 – Company introduced its first power tool
3 1919 – Company expanded internationally
4 1984 – Black and Decker acquired General Electric’s house wares business for $300 million
5 1985 – Company changed it’s name from Black and Decker Manufacturing Company to Black and Decker Corporation
a. Wanted to reflect it’s new emphasis on being more “marketing driven”
6 1985 – CEO Nolan D. Archibald hired
a. Corporate headhunters rated him as a: i. Good strategic thinker ii. Personable iii. Versatile iv. Sensitive to people b.
1 Company Name: Black and Decker
2 Team members and their respective functions
1 Sal Salvino – Management
2 Carl Ruffier – Management
3 Kevin Stephen – Marketing
4 Dan Howells – Marketing
5 Ryan Alexander – Marketing
6 Candis Robison – Economics
3 View our group is taking according to business function
1 Entrepreneurial
a. Analyzing “the heart” of the actual operation b. Decision Making analysis c. Analyzing Black and Decker’s SWOT d. Identifying strategies in order to obtain measurable objectives e. E-Commerce considerations f. Recommending a future strategy and it’s implementation considerations
Overview of Black and Decker
1 Global manufacturer and marketer of quality products
1 Power tools
2 Hardware products
3 Home improvement products
4 Technology-based fastening systems
2 Products and services marketed in more than 100 countries
3 Manufacturing operations in 11 countries
4 Company has established a reputation for:
1 Product innovation
2 Quality
3 End user focus
4 Design and value
5 History of Black and Decker
1 1910 – Incorporated by Duncan Black and Alonzo Decker
2 1916 – Company introduced its first power tool
3 1919 – Company expanded internationally
4 1984 – Black and Decker acquired General Electric’s house wares business for $300 million
5 1985 – Company changed it’s name from Black and Decker Manufacturing Company to Black and Decker Corporation
a. Wanted to reflect it’s new emphasis on being more “marketing driven”
6 1985 – CEO Nolan D. Archibald hired
a. Corporate headhunters rated him as a: i. Good strategic thinker ii. Personable iii. Versatile iv. Sensitive to people b.