Bj Martel
CHAPTER 1
Introduction
I. EXECUTIVE SUMMARY
BJ Marthel International, Inc. is a company that engages in trading of heavy equipments and providing contractual services. From its incorporation during April 16, 1984, it has now established a strong reputation as one of the leading distributors and most reliable service contract providers in the country.
Over the years it has achieved a competitive advantage taking into account its core competencies and the generic strategy it employs to maintain its current position in the industry.
An analysis of the industry structure is given by presenting Porter’s five competitive forces such as barrier to entry, buyer power, supplier power, threat of substitutes, and degree of rivalry. Furthermore, there is an assessment of the nature of its current and potential competitors wherein their strengths and weaknesses are identified.
Accordingly, a demand-supply analysis is used as an evaluation of BJ Marthel’s products and services on the basis of factors affecting its supply and demand. In addition, an apparent problem of the company is discussed along with identifying the alternative courses it should take to solve the issue. The proponents then made a recommendation in consideration of the results showed in the matrices and charts.
This industry analysis seeks to bring forth information and knowledge to the players in the industry, to their managements, to BJ Marthel International Inc., to the proponents and to the readers of this paper.
II. INTRODUCTION
Industry Background
BJ Marthel International, Inc. is operating relatively under the construction industry since it has construction heavy equipment and parts as its primary product line. The following excerpts provide the overview of the history of the construction industry.
The construction industry dates back to ancient civilization, when the prime mechanic is the trade of strength and ability to build basic infrastructures.
Introduction
I. EXECUTIVE SUMMARY
BJ Marthel International, Inc. is a company that engages in trading of heavy equipments and providing contractual services. From its incorporation during April 16, 1984, it has now established a strong reputation as one of the leading distributors and most reliable service contract providers in the country.
Over the years it has achieved a competitive advantage taking into account its core competencies and the generic strategy it employs to maintain its current position in the industry.
An analysis of the industry structure is given by presenting Porter’s five competitive forces such as barrier to entry, buyer power, supplier power, threat of substitutes, and degree of rivalry. Furthermore, there is an assessment of the nature of its current and potential competitors wherein their strengths and weaknesses are identified.
Accordingly, a demand-supply analysis is used as an evaluation of BJ Marthel’s products and services on the basis of factors affecting its supply and demand. In addition, an apparent problem of the company is discussed along with identifying the alternative courses it should take to solve the issue. The proponents then made a recommendation in consideration of the results showed in the matrices and charts.
This industry analysis seeks to bring forth information and knowledge to the players in the industry, to their managements, to BJ Marthel International Inc., to the proponents and to the readers of this paper.
II. INTRODUCTION
Industry Background
BJ Marthel International, Inc. is operating relatively under the construction industry since it has construction heavy equipment and parts as its primary product line. The following excerpts provide the overview of the history of the construction industry.
The construction industry dates back to ancient civilization, when the prime mechanic is the trade of strength and ability to build basic infrastructures.