Bill
74-231: Quiz #6: Attempt #95686
From user sussii.
Score: 8 ∕ 10 (80%)
Started 2012-02-27 10:08 am; submitted 2012-02-27 10:17 am. 1. The two types of shopping products are: * generic and family * consumer and business * exclusive and intensive incorrect * heterogeneous and homogeneous * unsought and convenience 2. Ocean Spray manufactures Cranberry Juice Cocktails. The addition of Light Cranberry Juice Cocktails is a way that Ocean Spray can expand its product: * line depth correct * mix width * mix depth * line width * breadth mix 3. A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal? * disintermediation * contraction of the number of services offered by the utility company * adding new services to its product line * use of product cannibalization * repositioning correct 4. A company that manufactures mantels, stairways, doors, windows, and other architectural reproductions brought together a group of ten recent customers and asked them to discuss what they liked and disliked about the current designs marketed by the company. Which of the following research techniques did the manufacturer use? * brainstorm * buying center * venture team * focus group correct * product-review committee 5. Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates. The week after the compound was invented, a group of the firm's employees got together and listed ways the product might be used. This is an example of: * brainstorming correct * focusing grouping * venture group activities * concept testing * screening 6. _____ is a limited introduction of a product and a marketing program to
From user sussii.
Score: 8 ∕ 10 (80%)
Started 2012-02-27 10:08 am; submitted 2012-02-27 10:17 am. 1. The two types of shopping products are: * generic and family * consumer and business * exclusive and intensive incorrect * heterogeneous and homogeneous * unsought and convenience 2. Ocean Spray manufactures Cranberry Juice Cocktails. The addition of Light Cranberry Juice Cocktails is a way that Ocean Spray can expand its product: * line depth correct * mix width * mix depth * line width * breadth mix 3. A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal? * disintermediation * contraction of the number of services offered by the utility company * adding new services to its product line * use of product cannibalization * repositioning correct 4. A company that manufactures mantels, stairways, doors, windows, and other architectural reproductions brought together a group of ten recent customers and asked them to discuss what they liked and disliked about the current designs marketed by the company. Which of the following research techniques did the manufacturer use? * brainstorm * buying center * venture team * focus group correct * product-review committee 5. Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates. The week after the compound was invented, a group of the firm's employees got together and listed ways the product might be used. This is an example of: * brainstorming correct * focusing grouping * venture group activities * concept testing * screening 6. _____ is a limited introduction of a product and a marketing program to