Big Data Challenges
The Big Data Challenges Lamin A Tunkara CIS 500 – Information Systems for Decision Making Dr. Edwin OTTO July 16, 2013
Abstract
The paper explores the challenges of big data and the strategies deployed by Volvo Car Corporation in instituting an information technology infrastructural tool that helped the company tap into its massive data, bank to extract information for meaningful process improvements. The paper culled information from Dumbill (2012) who in an article entitled “What is big data” reiterates the importance of digging into big data to extract information that will likely help a company realize a competitive difference and increased advantage over competition. The paper examines how Volvo Car Corporation had applied this business ideology hence able to ensure good and safe products and ultimately their drive to a superior customer service and experience. The paper highlights the significance of big data concepts as alluded to by cyniqua (2012) in a case study on how Volvo edged its way into becoming a stronger and a better competitor by analyzing its data to make projections on future products. The paper also reviewed the challenges of big data as laid out by Manyika et al. (2011) in the form of security threats and the shortage of experts in big data use and management. Keywords: Big Data, competitive advantage, security The Big Data Challenges: How Volvo Car Corporation edged Competition by going Cloud A voluminous and incredible amount of data is produced daily from individuals, businesses, governments across the world of information gathering and sharing. A text message, an email message loaded with images and videos, monthly sales report at a department store, information obtained from a recipient of a government sponsored program, tons and tons of sources are ways in which data is acquired. But when data collected inundates any given system, the frustration upon users becomes a nightmare. The
Abstract
The paper explores the challenges of big data and the strategies deployed by Volvo Car Corporation in instituting an information technology infrastructural tool that helped the company tap into its massive data, bank to extract information for meaningful process improvements. The paper culled information from Dumbill (2012) who in an article entitled “What is big data” reiterates the importance of digging into big data to extract information that will likely help a company realize a competitive difference and increased advantage over competition. The paper examines how Volvo Car Corporation had applied this business ideology hence able to ensure good and safe products and ultimately their drive to a superior customer service and experience. The paper highlights the significance of big data concepts as alluded to by cyniqua (2012) in a case study on how Volvo edged its way into becoming a stronger and a better competitor by analyzing its data to make projections on future products. The paper also reviewed the challenges of big data as laid out by Manyika et al. (2011) in the form of security threats and the shortage of experts in big data use and management. Keywords: Big Data, competitive advantage, security The Big Data Challenges: How Volvo Car Corporation edged Competition by going Cloud A voluminous and incredible amount of data is produced daily from individuals, businesses, governments across the world of information gathering and sharing. A text message, an email message loaded with images and videos, monthly sales report at a department store, information obtained from a recipient of a government sponsored program, tons and tons of sources are ways in which data is acquired. But when data collected inundates any given system, the frustration upon users becomes a nightmare. The
References: Cyniqua (2012). Case Study Big Data. Studymode.com. Retrieved from http://www.studymode.com/essays/Case-Study-Big-Data-1198639.html. Dumbill, Edd. (2012). What is big data? An introduction to the big data landscape. Retrieved from http://strata.oreilly.com/2012/01/what-is-big-data.html. Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., Byers, A. H. (2011) Big data: The next frontier for innovation, competition, and productivity. Retrieved from http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation.