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Bethlehem University
Part 1
Introduction to Managerial Finance

Chapters in this Part

Chapter 1 The Role of Managerial Finance
Chapter 2 The Financial Market Environment

Integrative Case 1: Merit Enterprise Corp.

Chapter 1
The Role of Managerial Finance

( Instructor’s Resources

Overview
This chapter introduces the student to the field of finance and explores career opportunities in both financial services and managerial finance. The three basic legal forms of business organization (sole proprietorship, partnership, and corporation) and their strengths and weaknesses are described, as well as the relationship between major parties in a corporation. The managerial finance function is defined and differentiated from economics and accounting. The chapter then summarizes the three key activities of the financial manager: financial analysis and planning, investment decisions, and financing decisions. A discussion of the financial manager’s goals—maximizing shareholder wealth and preserving stakeholder wealth—and the role of ethics in meeting these goals is presented. The chapter includes discussion of the agency problem—the conflict that exists between managers and owners in a large corporation.

This chapter, and all that follow, emphasize how the chapter content plays a vital role in the student’s professional and personal life. Each chapter includes an early discussion of the relevance of the topic to majors in accounting, information systems, management, marketing, and operations. Throughout each chapter are detailed examples of how the chapter’s topic relates to the student's financial life. These pedagogic tools should motivate students to quickly grasp an understanding of the chapter content and employ it in both their professional and personal lives.

( Suggested Answer to Opener in Review Question

If Zuckerberg is expected to remain the CEO of Facebook after the IPO, why would he be worried about going public?

Beyond the challenges arising from the

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