Best Buy Argumentative Essay
Best Buy is one of the last remining electronic stores left. They have, in the past, crushed the competition with several different companies going out of business. Best Buy sells every kind of electronic one could think of, computers, wearables, gaming consoles, phones, and all the accessories that go along with those. They sell brands from around the world including the largest like Apple, Sony, HP, etc. The company has grown despite the assumption of many consumers, that the amount spent on electronics and non-essential goods would not rise. They were wrong, after a large dip in 2014 Best Buy’s stock has steadily rose, now coming close to its highest value in 2006. Although there are a few smaller electronic stores left, they are not Best Buy’s biggest competition. Many companies were already competing with the powers of the Walmart’s’ and Targets of the world, but the newest and biggest competition for almost every kind of retailer is Amazon. This company isn’t new; it was founded over twenty years ago but the popularity has been fairly recent. Amazon sells everything, household
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Amazon may not counter, their popularity and value is protected by the fact that they dominate in multiple areas including new and advanced tech. Best Buy’s plan beat them has been clearly laid out by Best Buy’s CEO, Hubert Joly. One article summarizes his plan as, “Training store staff to become product experts, beefing up the capabilities of the Geek Squad army of specialists, ramping up smart home offerings, along with services to help customers with installations. Best Buy has also invested in its website to help guarantee online sales rather than customers drifting to Amazon. Online sales rose 24 percent last quarter, one of the best performances in retail. Online revenue generated $4 billion; an impressive number. So their plan is working.” (Richard Shapiro July 22,
Amazon may not counter, their popularity and value is protected by the fact that they dominate in multiple areas including new and advanced tech. Best Buy’s plan beat them has been clearly laid out by Best Buy’s CEO, Hubert Joly. One article summarizes his plan as, “Training store staff to become product experts, beefing up the capabilities of the Geek Squad army of specialists, ramping up smart home offerings, along with services to help customers with installations. Best Buy has also invested in its website to help guarantee online sales rather than customers drifting to Amazon. Online sales rose 24 percent last quarter, one of the best performances in retail. Online revenue generated $4 billion; an impressive number. So their plan is working.” (Richard Shapiro July 22,