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Bentley's Logistics

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Bentley's Logistics
Introduction
Bentley motor, which manufactures luxury automobiles, was established in 1919 founded by W.O. Bentley. However since 1998, the company owned by Volkswagen Group and the business located at Crewe, Cheshire, United Kingdom (BentleyMotors, 2012). Bentley motor can be described as traditional craftsmanship, ambitious environmental policies and ultimate luxury. The company currently has employs approximately 3,726 workers and has annual revenue (estimated) of $ 779,792,550 (Manta, 2012).

Vision
“We are Bentley Motors – the definitive British luxury car company, dedicated to developing and crafting the world’s most desirable high performance cars ( BentleyMotors, 2012)”.

Mission
The company’s mission is “To build a fast car, a good car, the best in its class ( BentleyMotors, 2012)”.

Bentley’s Logistics Operations
Bentley’s logistics operations work with suppliers and third party Logistics to determine optimum supply chain routes and develop suitable packaging to maintain component quality throughout transportation and handling (BentleyMotor, 2012).

Inbound logistics
Inbound logistics is the activities of receiving, storing, disseminating incoming inventory parts or material for use (BusinessDictionary, 2012) from suppliers to the manufacturing or assembly plants. Bentley used to collect the inbound material from other suppliers at different countries. 80% of them come from Europe and also Germany (AutomotiveSupplyChain, 2012). Most of the inbound logistics activities were handled by outsourcing. A material requirements planning system (SAP/R3) is used to plan the daily / weekly inbound delivery schedules of components from the supplier base. Vendor planners are then responsible for ensuring the on time delivery of components, to support production, whilst minimising transportation and inventory holding costs (BentleyMotor, 2012).

Transportation of Inbound Materials
Bentley has found a third party logistics firm to handle the


References: BentleyMotor, 2012, Logistics, retrieved 11 November 2012, <http://www.bentleymotors.com/careers/functional_overviews/logistics/> BentleyMotor, 2012, About Bentley, retrieved 11 November 2012, < http://www.bentleymotors.com/world_of_bentley/about_bentley/> BentleyMotor, 2012, Our Vision, retrieved 11 November 2012, <http://www.bentleymotors.com/world_of_bentley/about_bentley/our_vision/> Manta, 2012, About Bentley Motors Ltd, retrieved 11 November 2012, <http://www.manta.com/ic/mtzn8wn/gb/bentley-motors-ltd> Business Dictionary, 2012, Inbound Logistic, retrieved 11 November 2012, <http://www.businessdictionary.com/definition/inbound-logistics.html> AutomotiveSupplyChain, 2012, Bentley Targets Number One Luxury Slot, retrieved 14 November 2012, <http://www.automotivesupplychain.org/features/126/62/Bentley-targets-number-one-luxury-slot/> Yusen Logistics Europe, 2009, Volkswagen Logistics Awards Contract to NYK, retrieved 14 November 2012, <http://www.eur.yusen-logistics.com/media-centre/news/2009/11/13/volkswagen-logistics-awards-contract-to-nyk/> HSSSearch, 2012, Bang On For Bentley, retrieved 23 November 2012, <http://www.hsssearch.co.uk/stories/articles/-/conveying/automation_equipment/bang_on_for_bentley/> WorksManagement, 2012, Bentley Automates Parts Retrieval, retrieved 16 November 2012, <http://www.worksmanagement.co.uk/materials-handling/news//bentley-automates-parts-retrieval/45486/> TGWGroup, 2012, TGW Automates Bentley Parts Centre, retrieved 16 November 2012, <http://www.tgw-group.com/us-en/news-press/latest-news/tgw-automates-bentley-parts-centre-621/> BusinessDictionary, 2012, Outbound Logistics, retrieved 16 November 2012, <http://www.tgw-group.com/us-en/news-press/latest-news/tgw-automates-bentley-parts-centre-621/> LogisticsManager, 2012, Bentley Extends with Ontime Automotive, retrieved 24 November 2012, <http://www.logisticsmanager.com/Articles/Article.aspx?liArticleID=18851> EHow, 2012, Kanban System Definition, retrieved 20 November 2012, <http://www.ehow.com/facts_6932710_kanban-system-definition.html>
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