Beano’s Cafe
COMPANY BACKGROUND
Beano's Cafe, one of the most successful and popular cafe chains in Egypt, has branches throughout the country including locations in Cairo, Alexandria, and Giza. At Beano's, customers can enjoy excellent quality coffees, soft drinks, shakes, and infusion drinks, as well as a wide variety of sandwiches, hot meals, and desserts.
Beano’s Cafes aim is to offer its customers a convenient, relaxing place where they can purchase food and beverages of a high quality at an affordable price. The cafes have a distinctive layout and style which is achieved through a combination of contemporary design and warm colors that give them a pleasant atmosphere. The cafe’s environment is characterized by simplicity, elegance, cleanliness, and a modern design. It is known as a place where young people can gather and where people can enjoy an affordable outing, listen to the latest music, and use wireless Internet.
The creators of the Beano's Cafe Group had wanted to open a new coffee shop in Egypt for a long time but they saw problems in entering the Egyptian market. They believed that the Egyptian population would not be keen on coffee made from unfamiliar, new ingredients. The Egyptian market was locally driven toward oriental cafes, Turkish coffee, and shisha (water pipe); thus, Beano's' marketing strategy was to introduce the Egyptian consumer to a new café experience. There was also fierce competition from other coffee shops, including Cilantro Café and Costa Cafe, and from other small, local cafes. Despite these concerns in 2000, Beano’s opened its first café in Egypt, introducing new coffee products such as cappuccino and espresso to the Arabic market. Beano’s wanted to increase its market share and target a new segment—senior citizens—along with maintaining and/or increasing its appeal to the youth segment, which represents the majority of its customers. The senior citizens represented the higher socio-economic class; however, Beano’s discovered that young
Beano's Cafe, one of the most successful and popular cafe chains in Egypt, has branches throughout the country including locations in Cairo, Alexandria, and Giza. At Beano's, customers can enjoy excellent quality coffees, soft drinks, shakes, and infusion drinks, as well as a wide variety of sandwiches, hot meals, and desserts.
Beano’s Cafes aim is to offer its customers a convenient, relaxing place where they can purchase food and beverages of a high quality at an affordable price. The cafes have a distinctive layout and style which is achieved through a combination of contemporary design and warm colors that give them a pleasant atmosphere. The cafe’s environment is characterized by simplicity, elegance, cleanliness, and a modern design. It is known as a place where young people can gather and where people can enjoy an affordable outing, listen to the latest music, and use wireless Internet.
The creators of the Beano's Cafe Group had wanted to open a new coffee shop in Egypt for a long time but they saw problems in entering the Egyptian market. They believed that the Egyptian population would not be keen on coffee made from unfamiliar, new ingredients. The Egyptian market was locally driven toward oriental cafes, Turkish coffee, and shisha (water pipe); thus, Beano's' marketing strategy was to introduce the Egyptian consumer to a new café experience. There was also fierce competition from other coffee shops, including Cilantro Café and Costa Cafe, and from other small, local cafes. Despite these concerns in 2000, Beano’s opened its first café in Egypt, introducing new coffee products such as cappuccino and espresso to the Arabic market. Beano’s wanted to increase its market share and target a new segment—senior citizens—along with maintaining and/or increasing its appeal to the youth segment, which represents the majority of its customers. The senior citizens represented the higher socio-economic class; however, Beano’s discovered that young