Bdm Assignment 1
EXECUTIVE SUMMARY
This market research report is provided by the researchers and consultant of Acorn Co. Ltd, a marketing and research consultant company in Vietnam. The purposes of this report are to find out customers’ assessment of Lotteria products, services and the market demand in order to help Lotteria improves their products and services to satisfy customers more and more. By using primary data and secondary data, we can collect the satisfaction level of Lotteria customers and other demographic information. Then, all the data is analyzed by using frequency distributions, averages, dispersion and skewness, etc. Overall, we hope that this research would help Lotteria know how to improve their products and services quality, so that they can reach the highest level of customers’ satisfaction and become the best fast-food brand in Vietnam.
INTRODUCTION Nowadays, in modern life, fast-food has become popular in the world in general and in particular Vietnam. Following McDonalds – the most famous brand name in fast-food all around the world, at present, Lotteria, KFC and BBQ are also known in many countries in the world and including in Viet Nam. There is difference among McDonalds with Lotteria, KFC and BBQ. Three brand later focus on fried chicken as the main food in menu. Many people actually ate in Lotteria or BBQ or KFC many times but not much of them know clearly about three kinds of fast-food restaurants. Our research do not show all KFC, BBQ and Lotteria but the aim of our research will bring to us overview of Lotteria, the difference of Lotteria restaurant especially customers’ awareness with Lotteria’s service. Lotteria was founded in December 1979 in Korea. It developed a perfect and qualified fast food system with certificates such as RVA HACCP for safe food, ISO 140001 for environment and ISO 9001 for qualified service. At present, Lotteria is a leading international enterprise in Korean food service industry. For seven
This market research report is provided by the researchers and consultant of Acorn Co. Ltd, a marketing and research consultant company in Vietnam. The purposes of this report are to find out customers’ assessment of Lotteria products, services and the market demand in order to help Lotteria improves their products and services to satisfy customers more and more. By using primary data and secondary data, we can collect the satisfaction level of Lotteria customers and other demographic information. Then, all the data is analyzed by using frequency distributions, averages, dispersion and skewness, etc. Overall, we hope that this research would help Lotteria know how to improve their products and services quality, so that they can reach the highest level of customers’ satisfaction and become the best fast-food brand in Vietnam.
INTRODUCTION Nowadays, in modern life, fast-food has become popular in the world in general and in particular Vietnam. Following McDonalds – the most famous brand name in fast-food all around the world, at present, Lotteria, KFC and BBQ are also known in many countries in the world and including in Viet Nam. There is difference among McDonalds with Lotteria, KFC and BBQ. Three brand later focus on fried chicken as the main food in menu. Many people actually ate in Lotteria or BBQ or KFC many times but not much of them know clearly about three kinds of fast-food restaurants. Our research do not show all KFC, BBQ and Lotteria but the aim of our research will bring to us overview of Lotteria, the difference of Lotteria restaurant especially customers’ awareness with Lotteria’s service. Lotteria was founded in December 1979 in Korea. It developed a perfect and qualified fast food system with certificates such as RVA HACCP for safe food, ISO 140001 for environment and ISO 9001 for qualified service. At present, Lotteria is a leading international enterprise in Korean food service industry. For seven
References: 1. BPP Professional Education. (2004), Business Decision Making Supporting Foundation Degrees. London: BPP Professional Education. 2. Vietnam’s Lotteria. Online. Available from: http://www.lotteria.com.vn/vn/ [Accessed April 29th, 2010] 3 4. Korea’s Lotteria. Online. Available from: http://www.lotteria.com/eng/index.asp [Accessed May 6th, 2010] 5