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Bcom 275 Misunderstanding Case Study

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Bcom 275 Misunderstanding Case Study
Misunderstandings
LaRhonda Bacon
Business Communications and Critical Thinking BCOM/275
October 1, 2012
Dr. B. Bourne

Who was the sender? Both Co-Owners
Who was the receiver? Employees
What was the message? No bonuses for the upcoming year
What channel was used to send the message? A memo
What was the misunderstanding that occurred? The memo discussed the profit sales from memo ~ “What we think and what the company can do, based on generated profit, are two different things. In fiscal year 2010, we experienced bad debt of $2,681.39 on sales of $1,900,030.89. At this point, we have bad debt of $9,050.45 on projected sales of $2,200,000.00.” The misunderstanding is because there are only eight employees and the company did not suffer a great loss that would hinder bonuses. Considering that the projected sales ($2.2 million) at the point of the memo was through 10/15/2011.
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By not sharing with ALL eight (8) employees the cost of sales and not think there were no finance minded people in the group. 1. What did you learn about the communication process from this activity? That communication must be clear and it should always have a argument and a conclusion. 2. What seemed to be the main causes of the misunderstandings? The struggle to cover up the real reason for not granting the bonus to the employees. And, the argument in which the owner stated was not a truthful conclusion. 3. What tips can you suggest for preventing misunderstandings in communication? To always make sure that the claim is something that the truth can be

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