3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized.(Points : 25)…
1. Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?…
Compare and contrast the marketing concept and the societal marketing concept. Do you agree that marketers have an obligation to consider society’s long-term well-being? Give several examples you have found of hospitality companies being socially responsible. Include in your discussion how being socially responsible helps the company.…
Q2: Explain and discuss the role of the expanded service marketing mix in this case.…
9. The societal marketing concept calls on marketers to balance consumer wants and desires, company profits and society 's interest.…
The success of the service marketing depends upon addressing a number of key issues, like what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer. Traditionally these considerations were known as the 4Ps (Product, Price, Place and Promotion). But as marketing became a more sophisticated discipline, a fifth P was added (People). And recently, two further Ps were added, mainly for service industries (Process and Physical evidence).…
Huczynski, A., Buchanan, D., (2001). Organisational behaviour: an introductory text: 4th Edition. Hemel Hempstead UK: Prentice Hall Europe.…
1. What is so distinctive about services marketing that it requires a special approach, set of concepts, and body of knowledge?…
Service firms compete in a difficult economic environment; discuss how service firms can use the three generic strategies to help them gain competitive advantage..…
Societal marketing concept: companies should deliver customer satisfaction in a way that improves both the consumer’s and society’s well-being.…
• Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?…
List the principles of writing a memo. Discuss the various approaches in writing a memo.…
The societal marketing concept holds that the organisation task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's society or well-being…
What are some marketing strategies that might be employed with services to ensure positive results with these distinguishing characteristics (choose at least two)? In your answer, provide an example of a service to which your strategies would be utilized.…
The differences have resulted in a divergence in the education of services marketing versus regular marketing. Apart from the traditional "4 P 's," Product, Price, Place, Promotion, there are three additional "P 's" consisting of People, Physical evidence, and Process.…