BATA Overseas and PEST analysis
Contents
Bata 5
China 6
Bata Manufacturing in China 8
1. Human Resources 8
2. Modern Economic Strategy 9
3. Existing Customer Interest 9
4. New Customers Sources 9
5. Market Size 10
6. Operational Costs 10
A. Labor 10
B. Raw Materials and Supplies 10
C. Equipment 10
PEST Analysis 11
Political Environment 11
Economic Environment 13
Social Environment 15
Technology Environment 17
Conclusion 20
Reference 21
Bata
The name Bata became known in then Malaya when the first store opened in the Capitol Building, Singapore in 1930. In July the same year, Tomas Bata had established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear, as well as dealers in leather and rubber goods. Five years later, a factory was built in Klang, Selangor to produce PVC injected footwear for both domestic and overseas markets.
We used to produce shoes to serve different segments of the market with other brands such as Marie Claire, North Star, Weinbrenner, Power, school shoes and others. The biggest shoe factory in the country, Bata produced vulcanized and PVC injected footwear for the market. We rationalized the factory on the production was moved to China for better quality control and delivery.
Bata is a leading footwear manufacturer and marketer in Malaysia and operates a retail chain of more than 270 stores which consists of City, Family, Primavera and Footin’ Stores. Each of the Bata retail store differentiates itself in its range of merchandise. Primavera Stores are n the middle to high end bracket where shoes are up to date in fashion and design. Footin’ Stores are for the young and trendy and affordable shoes for the low to middle income group. Bata Malaysia also operates the Wholesale Division which services many independent dealers.To be nearer to the customers and the demanding market situation we moved the Head Office from Klang to Damansara Perdana. Bata occupy 4 storey of a 20 storey building appropriately called Menara
Bata 5
China 6
Bata Manufacturing in China 8
1. Human Resources 8
2. Modern Economic Strategy 9
3. Existing Customer Interest 9
4. New Customers Sources 9
5. Market Size 10
6. Operational Costs 10
A. Labor 10
B. Raw Materials and Supplies 10
C. Equipment 10
PEST Analysis 11
Political Environment 11
Economic Environment 13
Social Environment 15
Technology Environment 17
Conclusion 20
Reference 21
Bata
The name Bata became known in then Malaya when the first store opened in the Capitol Building, Singapore in 1930. In July the same year, Tomas Bata had established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear, as well as dealers in leather and rubber goods. Five years later, a factory was built in Klang, Selangor to produce PVC injected footwear for both domestic and overseas markets.
We used to produce shoes to serve different segments of the market with other brands such as Marie Claire, North Star, Weinbrenner, Power, school shoes and others. The biggest shoe factory in the country, Bata produced vulcanized and PVC injected footwear for the market. We rationalized the factory on the production was moved to China for better quality control and delivery.
Bata is a leading footwear manufacturer and marketer in Malaysia and operates a retail chain of more than 270 stores which consists of City, Family, Primavera and Footin’ Stores. Each of the Bata retail store differentiates itself in its range of merchandise. Primavera Stores are n the middle to high end bracket where shoes are up to date in fashion and design. Footin’ Stores are for the young and trendy and affordable shoes for the low to middle income group. Bata Malaysia also operates the Wholesale Division which services many independent dealers.To be nearer to the customers and the demanding market situation we moved the Head Office from Klang to Damansara Perdana. Bata occupy 4 storey of a 20 storey building appropriately called Menara