Baskin Robbins
PART I: THE BUSINESS
Mission Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product, service, and Variety for all people of all ages.”
Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes, beverages, and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of their products while maintaining a high level of customer service. In maintaining a high level of customer service they are able to create loyal customer, maximize profits for franchise owners, and create fun environment.
Corporate Social Responsibility: (Taken from the following Baskin Robbins press kit: http://news.baskinrobbins.com/press_file.cfm?presskit_id=3) Baskin-Robbins franchisees are dedicated to the communities in which they live and work. Ongoing philanthropic endeavors include: Ice Cream Social FUNraisers: Through this program, organizations raise hundreds of dollars, over the course of only a few hours, through ice cream social fundraisers hosted at local Baskin-Robbins stores. Scooper Star Rewards: Schools and other youth-focused organizations use this program as a simple and delicious way to reward their kids. Colorful award certificates include a detachable coupon for a free kid’s cone. Many schools use these rewards to recognize children for academic achievement, outstanding attendance, extracurricular excellence and more. Reading Rewards: This program provides special coupon certificates and bookmarks to schools, libraries, and other organizations that support youth reading initiatives. Coupons for a free kid’s cone are a tasty way to reward children for outstanding reading achievement. Pint for Pint
Mission Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product, service, and Variety for all people of all ages.”
Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes, beverages, and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of their products while maintaining a high level of customer service. In maintaining a high level of customer service they are able to create loyal customer, maximize profits for franchise owners, and create fun environment.
Corporate Social Responsibility: (Taken from the following Baskin Robbins press kit: http://news.baskinrobbins.com/press_file.cfm?presskit_id=3) Baskin-Robbins franchisees are dedicated to the communities in which they live and work. Ongoing philanthropic endeavors include: Ice Cream Social FUNraisers: Through this program, organizations raise hundreds of dollars, over the course of only a few hours, through ice cream social fundraisers hosted at local Baskin-Robbins stores. Scooper Star Rewards: Schools and other youth-focused organizations use this program as a simple and delicious way to reward their kids. Colorful award certificates include a detachable coupon for a free kid’s cone. Many schools use these rewards to recognize children for academic achievement, outstanding attendance, extracurricular excellence and more. Reading Rewards: This program provides special coupon certificates and bookmarks to schools, libraries, and other organizations that support youth reading initiatives. Coupons for a free kid’s cone are a tasty way to reward children for outstanding reading achievement. Pint for Pint