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banking marketing
BANKING BUSINESS
A bank is a financial intermediary that accepts deposits and channels those deposits into lending activities, either directly by loaning or indirectly through capital markets. A bank links customers that have capital deficits and customers with capital surpluses.
Due to their importance in the financial system and influence on national economies, banks are highly regulated in most countries
Banks act as payment agents by conducting checking or current accounts for customers, paying HYPERLINK "http://en.wikipedia.org/wiki/Cheque" \o "Cheque" cheques drawn by customers on the bank, and collecting cheques deposited to customers' current accounts. Banks also enable customer payments via other payment methods such as Automated Clearing House (ACH), Wire transfers or telegraphic transfer, EFTPOS, and automated teller machine (ATM).
Banks borrow money by accepting funds deposited on current accounts, by accepting term deposits, and by issuing debt securities such as banknotes and bonds. Banks lend money by making advances to customers on current accounts, by making installment loans, and by investing in marketable debt securities and other forms of money lending.
Banks provide different payment services such as cards, collection services, cash management services, foreign exchange.. Banking business also includes money broker, consulting (finance, M&A), safe keeping, buying – selling money…
WHAT ARE SERVICES?
Services involve a form of rental, offering, benefits without transfer of ownership
Include rental of goods
Marketing tasks for services differ from those involve in selling goods and transferring ownership
BASIC DIFFERENCES BETWEEN GOODS AND SERVICES
Almost all things can be separated into goods and services. These are very different from each other, though in today’s world there are a variety of companies that offer both goods and services. Hence, it is often overlapping and companies are trained in both to offer proper goods as

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