banglalink project
Executive Summary
T
he strategy of Orascom Telecom Limited is to provide quality GSM service under superior managerial techniques and controlled condition. The company also has a great emphasis on creating job opportunities for the women population of the community. The main visionary of the company is Mr. Naguib Sawiris, who is also the Chairman & Managing Director of the company. All the grand strategy of the company is set by him.
To ensure efficiency and effectiveness the recruitment policy of Banglalink for each management level is unique according to its needs. The company values their employees. The company uses critical incident techniques to appraise their performances. Among other things they provide. The company has taken up a string of measures to keep the morale of the employees high. The company also employs controlling techniques to keep the service at their best. The company recognizes its responsibility towards the society in which it operates its business. Consequently the company has adopted a proactive attitude towards its social responsibilities.
After carefully examining the management of Orascom Telecom Limited, it is clear they are using high number of distributors to gain market share. They are trying to make Banglalink the most easily and widely available GSM service in Bangladesh by hiring large number of distributors and making the most versatile packages and services available. And after analyzing the reports and studying the market it is quite clear that they are fairing quite well according to their company objectives.
Table of Contents
1) Introduction 03
2) Bangladesh Telecommunication Market 04
3) Banglalink 07
4) Promotions 13
5) Banglalink Icon 13
6) Business Environment 14
7) Management Functions 16
8) Human Resource Management 19
9) Brand Portfolio 28
10) Finance 28
11) Operations 29
12) Corporate Social
T
he strategy of Orascom Telecom Limited is to provide quality GSM service under superior managerial techniques and controlled condition. The company also has a great emphasis on creating job opportunities for the women population of the community. The main visionary of the company is Mr. Naguib Sawiris, who is also the Chairman & Managing Director of the company. All the grand strategy of the company is set by him.
To ensure efficiency and effectiveness the recruitment policy of Banglalink for each management level is unique according to its needs. The company values their employees. The company uses critical incident techniques to appraise their performances. Among other things they provide. The company has taken up a string of measures to keep the morale of the employees high. The company also employs controlling techniques to keep the service at their best. The company recognizes its responsibility towards the society in which it operates its business. Consequently the company has adopted a proactive attitude towards its social responsibilities.
After carefully examining the management of Orascom Telecom Limited, it is clear they are using high number of distributors to gain market share. They are trying to make Banglalink the most easily and widely available GSM service in Bangladesh by hiring large number of distributors and making the most versatile packages and services available. And after analyzing the reports and studying the market it is quite clear that they are fairing quite well according to their company objectives.
Table of Contents
1) Introduction 03
2) Bangladesh Telecommunication Market 04
3) Banglalink 07
4) Promotions 13
5) Banglalink Icon 13
6) Business Environment 14
7) Management Functions 16
8) Human Resource Management 19
9) Brand Portfolio 28
10) Finance 28
11) Operations 29
12) Corporate Social