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BCG Matrix: The Boston Consulting Group Matrix

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BCG Matrix: The Boston Consulting Group Matrix
BCG matrix
The Boston Consulting Group matrix allows a multinational company to manage its portfolio by studying the relative market share and the industry growth rate of each division relative to all other divisions in the organization.
It consists of 4 basic elements:
1. Question Marks(?)- falls in Quadrant I that has a low relative market share position but compete in a high-growth industry.
2. Stars- falls in Quadrant II that has a high relative market share and even has a high-growth industry.
3. Cash cows- falls in Quadrant III that has a high relative market share but competes in a low-growth industry.
4. Dogs- falls in Quadrant IV that has a low relative market share and competes in a no-market growth industry.

Financial Strategy
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