Avon Company
Final Project – Business Strategy
Strategy Formulation – Avon Products Inc.
Group Members | Bushra Nazeer | 094532-119 | Adnan Nazir | 111534-030 | Saqib Latif | 094532-105 | Akeela Tufail | 094532-080 | Saima Naseer | 094532-131 | Muhammad Waqar | 111534-028 |
Submitted to: Mr Mohsin Rauf
Date: Aug 4, 2012
Contents Final Project – Business Strategy 1 Strategy Formulation – Avon Products Inc. 1 Executive Summary 4 Scope 4 Introduction – Avon Products, Inc. 5 History 5 Establishment of the Company 5 Growth since WWII 5 Portfolio and Current Position 5 Avon’s Values 6 Trust 6 Respect 6 Belief 7 Humility 7 Integrity: 7 Vision Statement (Proposed) 7 Mission statement 7 Actual Mission Statement 7 The Global Beauty Leader 7 The Women’s Choice for Buying 8 The Premier Direct Seller 8 The Best Place to Work 8 The Largest Women’s Foundation 8 The Most Admired Company 8 Proposed Mission Statement 8 Strategy Formulation Framework – Input Stage 9 External Factor Evaluation (EFE) 9 Steps 9 EFE Matrix 10 Score Interpretation 10 The Internal Factor Evaluation (IFE) Matrix 11 Steps 11 IFE Matrix 12 Score Interpretation 12 Competitive Profile Matrix (CPM) 13 Strategy Formulation Framework – Matching Stage 14 SWOT Matrix 14 S-O Strategies 14 S-T Strategies 15 Boston Consulting Group’s Matrix 17 Strategic Position and Action Evaluation (SPACE) Matrix 18 Calculations 18 SPACE Matrix 19 Analysis: 20 Grand Strategy Matrix 21 Strategy Formulation Framework – Decision Stage 22 Quantitative Strategic Planning Matrix 22 Steps 22 Guidelines 22 QSPM 23 Score Interpretation 23 Recommendations 24 Improve Urban Image 24 Penetrate Chinese Market 24 Enter Men’s Cosmetics 24
Executive Summary
This study on Avon Products Inc. has been an effort to apply the theories of strategic management to a working corporation. We have focused on the Strategy Formulation
Strategy Formulation – Avon Products Inc.
Group Members | Bushra Nazeer | 094532-119 | Adnan Nazir | 111534-030 | Saqib Latif | 094532-105 | Akeela Tufail | 094532-080 | Saima Naseer | 094532-131 | Muhammad Waqar | 111534-028 |
Submitted to: Mr Mohsin Rauf
Date: Aug 4, 2012
Contents Final Project – Business Strategy 1 Strategy Formulation – Avon Products Inc. 1 Executive Summary 4 Scope 4 Introduction – Avon Products, Inc. 5 History 5 Establishment of the Company 5 Growth since WWII 5 Portfolio and Current Position 5 Avon’s Values 6 Trust 6 Respect 6 Belief 7 Humility 7 Integrity: 7 Vision Statement (Proposed) 7 Mission statement 7 Actual Mission Statement 7 The Global Beauty Leader 7 The Women’s Choice for Buying 8 The Premier Direct Seller 8 The Best Place to Work 8 The Largest Women’s Foundation 8 The Most Admired Company 8 Proposed Mission Statement 8 Strategy Formulation Framework – Input Stage 9 External Factor Evaluation (EFE) 9 Steps 9 EFE Matrix 10 Score Interpretation 10 The Internal Factor Evaluation (IFE) Matrix 11 Steps 11 IFE Matrix 12 Score Interpretation 12 Competitive Profile Matrix (CPM) 13 Strategy Formulation Framework – Matching Stage 14 SWOT Matrix 14 S-O Strategies 14 S-T Strategies 15 Boston Consulting Group’s Matrix 17 Strategic Position and Action Evaluation (SPACE) Matrix 18 Calculations 18 SPACE Matrix 19 Analysis: 20 Grand Strategy Matrix 21 Strategy Formulation Framework – Decision Stage 22 Quantitative Strategic Planning Matrix 22 Steps 22 Guidelines 22 QSPM 23 Score Interpretation 23 Recommendations 24 Improve Urban Image 24 Penetrate Chinese Market 24 Enter Men’s Cosmetics 24
Executive Summary
This study on Avon Products Inc. has been an effort to apply the theories of strategic management to a working corporation. We have focused on the Strategy Formulation