Preview

Availability Heuristic: A Shortcut Your Brain

Good Essays
Open Document
Open Document
815 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Availability Heuristic: A Shortcut Your Brain
When making an important and sometimes nerve racking decision, such as deciding which college to apply to, certain parts of our brains take over and make the decision for us. The parts of our brains that make decisions perform functions that influence what we do and how we act. These functions are both subconscious and conscious, influencing Ryan when he is deciding on which college to apply to. When making his decision, Ryan is affected by the availability heuristic, his hippocampus, intrinsic and extrinsic motivation, and self fulfilling prophecy, all of these things coming together to help Ryan make his decision. The Availability Heuristic is a shortcut your brain takes when coming to a conclusion using things happening around you. Based on events happening around Ryan at the time of his decision, he might be more likely to believe that these events are going to happen than they actually are. For example, Ryan probably has friends, and most of his friends are also applying to colleges. When a high percentage of his friends get denied for a certain college, Ryan might think that the same thing will happen to him even though them getting denied has no affect on his acceptance into that college. Because of the availability heuristic, Ryan might not apply to a college …show more content…
Most of Ryan's decisions are based off of past experiences that he has to access his memory to use. The hippocampus is what stores these past experiences in his mind, saving them for later decisions. When deciding what college he wants to apply to, Ryan must draw upon the knowledge he has gathered over his lifetime about all the colleges he is considering. Once he gathers this knowledge he has to use the hippocampus to update, generalize, and construct new information about the colleges. Whatever decision Ryan makes will be completely decided by the hippocampus using all the information he has gathered and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    To start with, the hippocampus itself is essentially like a central hub in the brain that…

    • 659 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    During the college years of a person’s life, some of the biggest and life changing decisions are made. The decision of choosing a college, picking a major, and then the pursuit of a career affect the rest of an individual’s life. College students often receive a great deal of advice, from many different people, concerning their career. There are many people that give the advice, “Do what you love,” while, in contrast, other people will give the advice, “Do what makes money.” These two pieces of advice are very conflicting and it brings up the argument - should you do what you love or what makes the money? For both sides of the argument, there is support and reasoning that is very valid and persuasive. By looking at the argument subjectively, it is difficult to choose a side; each argument has its pros and cons. I believe that there should be a balance of both. Everyone has passions and if an individual has the opportunity to turn his…

    • 989 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    2. The three characters in our brain is the Rational Decision-Maker, the Instant Gratification Monkey, and the Panic Monster. The first character of the brain is the Rational Decision-Maker, the part of the brain that will make the logical decision to do something productive. The Rational Decision-Maker has the intelligence to visualize the future, see the big picture, or even make long term-plans. It makes the sensible choice, even if it is harder or less pleasant to do. But with this Rational Decision-Maker, there is an Instant Gratification Monkey. This monkey is a person that does not know what is going on. All he cares about is having fun and doing the eaiest thing. Sometimes the Rational Decision Maker and the Instant Gratification Monkey…

    • 144 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Decision making is a mental process of selecting a course of action. We exercise this right to free will on a very regular basis. We often think this right comes easily to us, however in individuals with neurological addictions decision making can be a difficult process.…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Romeo and Juliet

    • 966 Words
    • 4 Pages

    thoughts of his future he put his entire life upon the decisions of fate. "But he that has the…

    • 966 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Lif Life Case Analysis

    • 659 Words
    • 3 Pages

    We learned from the Uhl-Bien, Schermerhorn, and Osborn (2014) textbook that “optimizing decisions give the absolute best solution to a problem (p. 197).” Also, Uhl-Bien et al. (2014) states that “satisficing decisions choose the first alternative that appears to give an acceptable or satisfactory resolution of the problem (p. 197).” When analyzing these two types of decision making choices for real-life situations where I had to make decisions, I have come to the realization that the most important decision that I had to make was deciding in the beginning of the year of 2006 to attend college for the first-time at the age of forty-nine years old. Let me explain how I used the optimizing decisions and satisficing decisions in my real-life situations.…

    • 659 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Frankenstein And Fate

    • 553 Words
    • 3 Pages

    Every choice a person makes, gives them control over his or her own future. Many choices made, on a day to day basis, are relatively minor ones. For example, choosing what to have for dinner or making plans for the weekend. These choices may not be too relevant, but nevertheless, they give a person control. Others decisions may be much more important in life. Recently, I, along with many other students, got to select classes for the upcoming year. The classes students take in highschool prepare them for college and future jobs. For instance, I am interested in science and I'm looking into, eventually, having a job in the medical field. I chose to take more science classes, instead of history or art classes. This choice is not something that was predetermined for me. I selected my classes based on the future I…

    • 553 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    We make decisions every day that impact our lives. Some individuals, just do not realize how much. Whether we realize it or not, everything we do and say, is a result of a decision we have made. There is no easy way to change the fact that we make decision, however we can change how we approach the decision, resulting in better outcomes from making better choices. If an individual knew what the results of doing something will end up being, then, they can decide if that is the best course of action or decision that they want to make. If an individual knows all of their options and the outcomes of those choice they can deduce from the best choice.…

    • 533 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Jones 2002

    • 7183 Words
    • 23 Pages

    Simon, H. A. (1977). ‘The logic of heuristic decision-making,’ in R. S. Cohen and M.W. Wartofsky,…

    • 7183 Words
    • 23 Pages
    Powerful Essays
  • Satisfactory Essays

    This article explains how the brain functions during decision making and how our mind becomes attracted to high risk high reward behaviors and how making those decisions relates to future decision making.…

    • 728 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Everyday life is full of decisions and choices. An important question for many researchers is how people make (management) decisions. Specifically, researchers are interested in the assumptions, beliefs, habits, and tactics that people use to make everyday decisions. Research suggests that the brain considers various sources of information before making a decision. However, how does it do this? In addition, why does the process sometimes go awry, causing us to make impulsive, indecisive, and confused decisions; the kinds that can lead to risky and potentially dangerous behaviours? Human behaviour is not the product of a single process, but rather reflects the interaction of different specialized subsystems. These systems, the idea goes, usually interact seamlessly to determine behaviour, but at times, they compete. Result is that brain sometimes argues with itself, as these distinct systems come to different conclusions about what we should do. Human behaviour, in general, is not under constant and detailed control of careful and accurate hedonic calculations, but is product of an unstable and irrational complex of reflex actions,…

    • 11084 Words
    • 45 Pages
    Good Essays
  • Powerful Essays

    Rothman, A. J., & Hardin, C. D. (1997). Differential use of the availability heuristic in social judgment. Personality and Social Psychology Bulletin, 23 (2), pp. 123–138. DOI: 10.1177/0146167297232002…

    • 1507 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Students’ decisions with regard to course preferences are affected by various factors. Guist and Hagg (1998) stated that each student has unique personality with special drives and abilities. These drives affect their motivation to exert energy to decide. Decision-making opens to the portal for student to assess his/her liabilities and assets and how he or she would want to use them. It is necessary to examine individual decisions in the context of a set of need, preferences an individual has and values they seek.…

    • 1597 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Ms. Kamaziya

    • 1658 Words
    • 7 Pages

    WHAT WE USE TO DECIDE: COGNITION how people pay attention, remember, and think. Let’s see how all these combine into two major theories of decision-making.…

    • 1658 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Days of Our Lives

    • 911 Words
    • 4 Pages

    Human mind resides in a complex domain. Even a minuscule matter like the fluttering of a butterfly wing can have drastic consequences while a human mind is performing its endless errands of complex calculations. We often find ourselves confined into a state of reclusion while we formulate our thoughts. Several features go into consideration. Logic and feelings, both, are entwined while making a decision. Decision-making is a cognitive process where the outcome is a choice between alternatives. We often have different preferences as to our preferred, approach, varying between thinking and feeling. A human brain picks up signals through its vital sense organs and simultaneously our thoughts and perceptions are churned in the shadow cauldron, we call the mind. Some decisions are taken instantly. Like for instance, while crossing a road we only have our senses at work. Here we only let our brain do the…

    • 911 Words
    • 4 Pages
    Good Essays