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Automotive Industry and Hyundai

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Automotive Industry and Hyundai
SWOT analysis of Hyundai
This is Hyundai Motor Company SWOT analysis for 2013. For more information on how to do SWOT analysis, please refer to our article.
Company background Name | Hyundai Motor Company | Industries served | Automotive | Geographic areas served | Worldwide | Headquarters | South Korea | Current CEO | Chung Mong-koo | Revenue | $ 70.226 billion (2011) | Profit | $ 6.910 billion (2011) | Employees | 57,105 (2011) | Parent | Hyundai Motor Group | Main Competitors | Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, Ford Motor Company, General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies. |
Hyundai Motor Company is a South Korean automotive corporation producing mainly passenger cars and commercial vehicles. It is the eighth largest automaker in the world and is a subsidiary of Hyundai Motor Group, the 4th largest automotive company in the world in 2011 by vehicle sales.
You can find more information about the company in its official website or Wikipedia’s article.
SWOT

Hyundai SWOT analysis 2013 | Strengths | Weaknesses | 1. Growing brand reputation2. Strong focus on R&D3. Effective resource allocation4. Europe operations5. Successful marketing campaigns | 1. Product recalls2. Hyundai has no presence in Japan’s car passenger market3. Negative publicity | Opportunities | Threats | 1. Increasing fuel prices2. Positive attitude towards “green” vehicles3. Changing customer needs | 1. Exchange rates2. Rising raw material prices3. Decreasing fuel prices4. Intense competition |

Strengths
1. Growing brand reputation. Hyundai’s brand is the second fastest growing brand in automotive sector. In 2012, Hyundai’s brand value grew by 24% to US$ 7.43 billion and became the 53rd most valuable brand in the world, according to Interbrand. This is a result of Hyundai’s excellent quality cars, marketing efforts
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