Automobile Industry China
CSR PRACTICES IN TOURISM AND HOSPITALITY
Content
Executive Summary
As the world’s largest hotel company by rooms, InterContinental Hotels Group (IHG) are always under public scrutiny for every action that they do. All the actions have a direct impact socially, culturally, economically, environmentally and politically. Zooming in on the corporate social responsibility (CSR) in particular, we are going to evaluate the strategies and programmes undertaken by IHG.
IHG has in place a CSR programme with the four pillars as the main skeletal. We have selected one specific programme from each pillar to further critic the performance of the programme. There are discussions about the positive ways IHG has managed to overcome their challenges while implementing the programme. We will also be looking at one of the special ongoing case in Tibet which has raised major CSR issues. Last but not least, we will be looking into the potential challenges that IHG may face with regards to their CSR programmes in the future, as well as giving recommendations for the challenges.
To conclude, CSR is becoming increasingly important as it is even grabbing the attention of the media. IHG has integrated CSR into their daily operations, and has so far done well in managing their CSR activities. Yet with this, IHG may need to bear in mind that as such a big organisation, IHG can definitely do much more than what they are doing now, as they have more resources as compared to other smaller organisations.
1. IHG Overview
InterContinental Hotels Group (IHG), headquartered in England, is one of the world 's leading hotel companies – with 678,000 rooms in over 4,600 hotels in nearly 100 countries and territories around the world (Appendix A). Operating nine hotel brands[1] with a large percentage of business saturated in America (Appendix B), IHG operates in three different ways (as a franchisor[2], a manager[3] and
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