Augusta National Golf Club Case Study
Augusta National Golf Club
Table of Contents
EXECUTIVE SUMMARY 2
1.0 INTRODUCTION 3
1.1 PURPOSE 3
1.2 SCOPE 3
1.3 SOURCES AND METHODS 3
1.4 LIMITATIONS 3
1.5 BACKGROUND 3
2.0 DISCUSSION OF ANALYSIS 4
2.1 COMMUNICATION CHANNEL 4
2.2 PERSUASION 5
2.3 COMMUNICATION CLIMATE 5
2.4 ARGUMENT 5
2.5 PERCEPTION DISTORTION 6
2.6 CONFLICT SPIRAL 7
3.0 CONCLUSION 7
4.0 RECOMMENDATION 8
4.1 COMMUNICATION CHANNEL 8
4.2 PROBLEM-ORIENTED APPROACH 8
4.3 ATTITUDE AND PERCEPTION 8
4.4 SELF-MONITORING 9
5.0 REFERENCE LIST 10
EXECUTIVE SUMMARY
The controversy over Augusta National Golf Club’s exclusionary membership has resulted in a public feud with the National Council of Women’s Organization (NCWO), one of the oldest …show more content…
Johnsons and Ms. Burk was not completely attributed to the existence of conflict between the organizations, but, was rather created by the way that both chose to deal with it.
Recommendations on the alternative communication strategies that should have been adopted by the protagonist and antagonist in the case are provided as followed:
1) Oral face-to-face communication would be a more appropriate medium to facilitate the discussion of issues between the both parties.
2) Discussion should be facilitated by an experienced mediator so as to achieve a amiable resolution.
3) Ms. Burk should adopt a problem-oriented approach where the focus is on the issue at hand instead of trying to control Augusta National by imposing threats and solutions to them.
4) Ms. Burk should have based her arguments on facts, rather than on inferences.
5) A more positive communication climate would be possible between them if both parties try to keep an open mind so as to understand each others’ point-of view.
6) Both parties should better monitor their own reaction to the situation they …show more content…
Burk where he publicly announced that Augusta “will not be bullied, threatened or intimidated”. According to Rackham & Carlisle (1978), the use of emotional or value-loaded behaviour to attack the other party will tend to engender a spiral of increasing intensity in subsequent attacks. One aggressive remark led to an equally combative reaction from Ms. Burk, starting a destructive spiral between them which expanded the issue beyond the original dispute. As conflict increases, the quality of communication tend to become more hostile, which may result in threats, misunderstandings and distortion (Wall & Callister
Table of Contents
EXECUTIVE SUMMARY 2
1.0 INTRODUCTION 3
1.1 PURPOSE 3
1.2 SCOPE 3
1.3 SOURCES AND METHODS 3
1.4 LIMITATIONS 3
1.5 BACKGROUND 3
2.0 DISCUSSION OF ANALYSIS 4
2.1 COMMUNICATION CHANNEL 4
2.2 PERSUASION 5
2.3 COMMUNICATION CLIMATE 5
2.4 ARGUMENT 5
2.5 PERCEPTION DISTORTION 6
2.6 CONFLICT SPIRAL 7
3.0 CONCLUSION 7
4.0 RECOMMENDATION 8
4.1 COMMUNICATION CHANNEL 8
4.2 PROBLEM-ORIENTED APPROACH 8
4.3 ATTITUDE AND PERCEPTION 8
4.4 SELF-MONITORING 9
5.0 REFERENCE LIST 10
EXECUTIVE SUMMARY
The controversy over Augusta National Golf Club’s exclusionary membership has resulted in a public feud with the National Council of Women’s Organization (NCWO), one of the oldest …show more content…
Johnsons and Ms. Burk was not completely attributed to the existence of conflict between the organizations, but, was rather created by the way that both chose to deal with it.
Recommendations on the alternative communication strategies that should have been adopted by the protagonist and antagonist in the case are provided as followed:
1) Oral face-to-face communication would be a more appropriate medium to facilitate the discussion of issues between the both parties.
2) Discussion should be facilitated by an experienced mediator so as to achieve a amiable resolution.
3) Ms. Burk should adopt a problem-oriented approach where the focus is on the issue at hand instead of trying to control Augusta National by imposing threats and solutions to them.
4) Ms. Burk should have based her arguments on facts, rather than on inferences.
5) A more positive communication climate would be possible between them if both parties try to keep an open mind so as to understand each others’ point-of view.
6) Both parties should better monitor their own reaction to the situation they …show more content…
Burk where he publicly announced that Augusta “will not be bullied, threatened or intimidated”. According to Rackham & Carlisle (1978), the use of emotional or value-loaded behaviour to attack the other party will tend to engender a spiral of increasing intensity in subsequent attacks. One aggressive remark led to an equally combative reaction from Ms. Burk, starting a destructive spiral between them which expanded the issue beyond the original dispute. As conflict increases, the quality of communication tend to become more hostile, which may result in threats, misunderstandings and distortion (Wall & Callister