Communication 1010
28 May 2013
Audience Analysis Explanation
The main purpose of manifesting an efficient speech is to be able to connect with one’s audience. In order to do so, the presenter must analyze the demographics of said audience. The audience must be able to relate to the presenter’s speech. For instance, if the topic describes an argumentative concept such as abortion or gay rights, it would be best to provide viewpoints of each side. This way, those who are subjective to a particular point on either end of the argument, can relate to the topic more efficiently. For this audience analysis, we will use abortion as an example. If the audience is unaware of the topic, they will not be able to connect to it and will thus lose interest. The topic of abortion is relevant to any and all audiences because it is a well known controversial topic. Relevancy of the topic is critical for any directed audience for this reason. In order to truly create this relevancy, as suggested before, the presenter should describe either point of view, in this case those who are for abortion (pro-choice) as well as those who are against abortion (pro-life). There are enough websites, narratives, journal entries, and even directed sources that can be used to correlate either point of view. Using this method of evaluation, the audience will remain engaged. Subjectively speaking, PowerPoint presentations are highly effective in getting most topics across a generalized audience. This is due to the fact that PowerPoint presentations are well-known to the majority of people. Additionally, the use of graphs for statistics will be beneficial as well. In order to further engage the audience, the presenter should be able to use enough statistics as evidence of each contrasting point of view. These statistics are what compliment the argument and will provide the best method of comparison for the audience. The presenter’s speaking style should display a highly knowledgeable tone so that the audience can accept the information to be more credible. The presenter needs to take into account the demographics of the audience because it is imperative to touch base on several facets of each contrasting view point. For example, when describing abortion, pro-life the presenter should take into account religion and culture because much of this argument stems from these ideas; this idea that at conception, life is immediately created from the gift of God and should be taken into account. When describing abortion, pro-choice, those in favor should be given more open-minded scenarios such as real-life experiences that may have been experienced first-hand from personal experience, second-hand from family or friends, or even through prominent research. The quality of the analysis should always benefit the audience; otherwise the speech loses its purpose.
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