Attitude Towards Advertising
Attitudes towards advertising
INTRODUCTION:
The advertising market in Bangladesh is relatively small compared to those of other Asian countries, but is catching up fast. Bangladesh’s advertising market can be resembled as a tiger cub in comparison to China, India and Indonesia. Opportunities have been observed in advertising sector which will boost up its growth as more battle have seen in recent times between the global vs. local brands.
Currently a great number of advertisement companies are operating in the country, but typically the top companies control the 65 per cent of the Tk. 1,000 crore advertisement market. Much of these established companies have concerted their preferred target market in the age group between 18-24 due to various reasons but mainly due to their flexible buying behavior. In extension companies make advertisements using the attitudes and beliefs of the targeted audiences so the consumers can be influenced in more effective and efficient manner, thus objective can be obtained successfully.
Purpose of our research is placed in a simple fashion so the overall study can be well comprehensible. Our prime purpose was to find the Bangladeshi private university students’ attitudes and beliefs towards advertising and to discover the thoughts and observations influencing the judgment of the students who are extensively in the age group of 18 to 24. We also tried to explore the nature of the responses whether they are taking the advertisement messages in a positive or negative means and can comprehend the subliminal message of the advertisement. Moreover, we want to find out the students perceptions relating advertisement with social, economical and attitudinal development. And in what context people buy products under the influence of the advertisements.
LITERATURE REVIEW
Perceptions towards advertising
In theory ‘advertising is the arrangement of techniques and practices used to bring products, services, opinions, or
INTRODUCTION:
The advertising market in Bangladesh is relatively small compared to those of other Asian countries, but is catching up fast. Bangladesh’s advertising market can be resembled as a tiger cub in comparison to China, India and Indonesia. Opportunities have been observed in advertising sector which will boost up its growth as more battle have seen in recent times between the global vs. local brands.
Currently a great number of advertisement companies are operating in the country, but typically the top companies control the 65 per cent of the Tk. 1,000 crore advertisement market. Much of these established companies have concerted their preferred target market in the age group between 18-24 due to various reasons but mainly due to their flexible buying behavior. In extension companies make advertisements using the attitudes and beliefs of the targeted audiences so the consumers can be influenced in more effective and efficient manner, thus objective can be obtained successfully.
Purpose of our research is placed in a simple fashion so the overall study can be well comprehensible. Our prime purpose was to find the Bangladeshi private university students’ attitudes and beliefs towards advertising and to discover the thoughts and observations influencing the judgment of the students who are extensively in the age group of 18 to 24. We also tried to explore the nature of the responses whether they are taking the advertisement messages in a positive or negative means and can comprehend the subliminal message of the advertisement. Moreover, we want to find out the students perceptions relating advertisement with social, economical and attitudinal development. And in what context people buy products under the influence of the advertisements.
LITERATURE REVIEW
Perceptions towards advertising
In theory ‘advertising is the arrangement of techniques and practices used to bring products, services, opinions, or
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