Preview

Athletic Warehouse Case Study

Satisfactory Essays
Open Document
Open Document
317 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Athletic Warehouse Case Study
There are gaps in the Sporting Footwear and Clothing Industry. Only three shops are currently into that industry [B & B shops etc.]. This means the growing population of the area is not having a variety of products to choose from and this opportunity could be taken advantage of because Athletic Warehouse has the strength of being able to provide the market with “a variety of athletic footwear and clothing”, in its portfolio. There is a larger market with a possibility of having up to 36% of the youth population to count on.

Also, Athletic Warehouse has a diverse and skilled staff that can provide expert advice and guide on the line of products which they will deal on compared to all other shops around. This strength would be put into use by convincing the management of the other firms for a possible merger under the name ‘Athletic Warehouse’ and so gain competitive advantage within the industry. …show more content…
Data and information is historic and may not reflect the market conditions in the future. Government policy and regulation about the industry may change and the tastes of the population may change too over time. The existing firms within the industry may merge to compete fiercely with Athletic Warehouse and so it would see its forecast market share and profitability greatly eroded.

Overall, the SWOT analysis of the Athletic Warehouse reveals that the shop strategic and operational planning is badly conceived. Plans are been haphazardly done. The sustainability of the Athletic Warehouse is threatened even before its inception: Ed is willing to spare his funds for just 9 years and Colin wants to engage into the business just because he does not want to work for some other person. So other thoughts should be considered like other sources of capital and a memorandum of understanding agreed
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Hiram Miller—a
    • 748 Words
    • 3 Pages

    Hiram Miller—a

    I, the general manager of Hiram Miller Chicago branch, am considering we should have something done with our current warehouse on Jefferson Street. The basic problem is that the 60-year-old warehouse is not capable for our daily business from many aspects any more as we move into the 21st century. Due to many limitations, the shortcomings to run that warehouse are overwhelming the advantages it remains. Small size, inefficient layout, obsolete facilities, low-tech equipments and bad working environment are dragging our company down within such an intense competition nowadays.…

    • 748 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Under Armour Porter's Five Forces Analysis
    • 306 Words
    • 2 Pages

    Under Armour Porter's Five Forces Analysis

    Michael Porter’s five forces model is a useful tool for industry and competitive analysis. It holds that an industry’s profit potential is largely determined by the intensity of the competitive rivalry within that industry, and that rivalry, in turn is explained in terms of five forces: 1) the threat of new entrants, 2) the bargaining power of customers, 3) the bargaining power of suppliers, 4) the threat of substitute products or services, and 5) the jockeying among current rivals. Under Armour is specialize in sports apparel. The sports apparel industry have very high demands are very competitive. The increase in rivalry is led by number of firm that are in sport apparel industry such as Nike, Adidas, Reebok etc. All these sports apparel…

    • 306 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Under Armour
    • 996 Words
    • 4 Pages

    Under Armour

    The Rivalry among competing sellers of sporting goods such as Under Armour, Nike, and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike, and Adidas-Reebok have similar or competing product offerings and that is why competition among them is so high. If these companies want to stay in business they need to come up with different strategies that will set them apart from the opposition. Competition is intense and revolves around performance, reliability, new product development, price, advertising, and customer support and service. All the factors just mentioned help increase the strength of competition between rivals. On the other hand, for consumers, rivalry is good because it increases the variety of possibilities in prices and quality. Sellers need to maintain high standards so that consumers keep their brand loyalty because rivalry increases as the products of rival sellers become less strongly differentiated.…

    • 996 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Comparing Foot Locker And Dsw's Asset Turnover
    • 359 Words
    • 2 Pages

    Comparing Foot Locker And Dsw's Asset Turnover

    The shoe retailers’ activity can be measured by their asset turnover ratios, or how fast they can move products from the manufacturing facilities to the end consumers. Foot Locker and Caleres both have high asset turnover ratios, meaning that they are the quickest and most efficient at distributing and selling their products. DSW’s asset turnover…

    • 359 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Out and About Plc
    • 2080 Words
    • 9 Pages

    Out and About Plc

    The new proposed plan could lead to an increase in profitability due to the new ‘extreme sports’ market they will be diversifying into, and lead to an increase of the company's net profit margin which is 48%. They will be selling high quality fashionable merchandise which they will be able to charge a premium price for which therefore will increase profitability instead of being known as a discount store. Due to offering high quality products this could produce more sales due to more new and repeat customers as the consumers needs will be fulfilled due to the very high quality of the product. Quality could become the company's new unique selling point which will enable to get a competitive advantage over their rivals for example JJB sports and therefore enable the company to become closer to achieving its marketing objective of achieving a market share of 25%. Out and about plc could then gain a reputation for quality and may gain good publicity from consumer pressure groups which will lead to an increase in sales and it will be easier to establish their new products into the market as the new plan states out and about plc will be bringing out new products regularly. The new plan also states that the staff will be offering high levels of customer service which backs up the quality image they will be…

    • 2080 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    MT 140 Mgmt Unit 2
    • 604 Words
    • 2 Pages

    MT 140 Mgmt Unit 2

    While the sporting goods store is a substitute to the gym, it could also be a complement. A gym member may go to the sporting goods store to purchase workout clothes, a yoga mat or other items to enhance their workout routine. But if Marc also had a shop in his gym, he would be competing with the…

    • 604 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Compare And Contrast Nike And Under Armour
    • 1030 Words
    • 5 Pages

    Compare And Contrast Nike And Under Armour

    When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies. The road to becoming a legitimate competitor has been tough, specifically because of the competitive nature existing between firms in the same market. The market structure, determinants of supply and demand, and future outlook of the company can help us see the state and performance of Under Armour.…

    • 1030 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Lululemon Essay
    • 1541 Words
    • 7 Pages

    Lululemon Essay

    Sportchek. Sportchek carries a large variety of brands of shoes, clothing, and sporting equipment. They carry the brands like Under Armour, Nike, Reebok, and North Face, etc. They have a huge selection in shoes and apparel. Sportchek would be competition to Sue since they carry a lot more brands and they have casual, fashionable, and fitness clothing. Since they also carry sporting equipment as well, they would have an advantage over Joggers Universe. It is a well-known sporting goods store so people are more likely to go to that store. People who are loyal brands other than Nike and Sue’s brand will lean towards going to…

    • 1541 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Westminster Company
    • 291 Words
    • 2 Pages

    Westminster Company

    Costs would be reduced with better utilization of facilities and less duplication of effort. The company operates two warehouses in Newark, NJ and Los Angeles, CA. Theses are clear candidates for consolidation. Regardless of any changes in product volume, the reduction in facilities alone represents significant savings.…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Foot Locker, Inc
    • 8902 Words
    • 36 Pages

    Foot Locker, Inc

    Abstract During the past couple of years, Foot Locker, Inc. has underperformed the public’s expectations. This has been evidenced by the rapid slide of its share price. The current economical situation has further weighted down on the company’s ability to provide shareholder value. This paper will describe the problems associated with Foot Locker, Inc.’s underperformance in the marketplace. These problems must be remedied if the company is to earn an attractive rate of return for its investors. Using secondary research, these problem areas will be identified by analyzing the current internal and external situation surrounding Foot Locker, Inc., determining the intensity of Porter’s Five Competitive Forces on industry profitability, looking at the competitive positions of Foot Locker’s major competitors based on price and geographical coverage, identifying the key success factors (KSFs) associated with the industry, analyzing Foot Locker’s current strategy, and conducting a SWOT (Strength, Weakness, Opportunity, Threat) analysis. Finally, the future strategic elements essential to building an attractive and sustainable return on investment (ROI), required by…

    • 8902 Words
    • 36 Pages
    Good Essays
    Read More
  • Powerful Essays

    Under Armour Case Analysis
    • 6086 Words
    • 22 Pages

    Under Armour Case Analysis

    Under Armour is a company started by the former University of Maryland football player Kevin Plank. Although the company started in a basement, they have overcome many obstacles financially to have a continual growth in sales. The founder has been successful in developing new and innovative gears and apparels to help stay ahead of their competitors. Under Armour finds it extremely important to maintain relationships with their managers and more importantly with professional teams. The company has prided itself on maintaining a competitive advantage by…

    • 6086 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Under Armour Strategic Analysis
    • 2590 Words
    • 11 Pages

    Under Armour Strategic Analysis

    The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry, with an analysis on Under Armour, the 3rd largest athletic apparel company. The company is clearly rapidly growing, touching markets that have been dominated before, but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology, economics, demographics, socialites and culture, as well as politics and legalities. It also includes coverage over Porter’s 5 forces and analysis’ of the industry and competitors. It will be concluded with strategies of success of the company as well as alternative strategies.…

    • 2590 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Porter 5 Forces FTSE 250 Assignment
    • 622 Words
    • 2 Pages

    Porter 5 Forces FTSE 250 Assignment

    Bargaining power of customers is gradually becoming lower as JD states that more and more people are now coming in for their products, they have got more exclusives and differentiation and also less competition (Butler, 2014). However when it comes to some of the products brands sold by JD Sports, the bargaining power of customers could still be high because these products are homogeneous and also sold in the respective brand outlets both in stores or online i.e. Adidas or Nike for example.…

    • 622 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    btec level 3 business unit12 p1-p2
    • 2655 Words
    • 11 Pages

    btec level 3 business unit12 p1-p2

    Adidas is known to be one of the famous designers and manufacturers of sports clothing and accessories. They’re a multinational organization that has their branded products sold in different stores such as JD, Footlocker and Sports direct, however they also operate in stores as well as online. Adidas have gained a global awareness as a result of the quality product they sell but they’ve been successful because they have coped with changes such as completion level and other issues that have caused the downfall of some businesses in the UK and abroad. Adidas is a manufacturing business as well as a retailer; they sell their product to other…

    • 2655 Words
    • 11 Pages
    Good Essays
    Read More
  • Powerful Essays

    Les Mills Situational Anaysis
    • 6968 Words
    • 32 Pages

    Les Mills Situational Anaysis

    competitors in the gym industry. Based on this evidence Les Mills should target a market of…

    • 6968 Words
    • 32 Pages
    Powerful Essays
    Read More

Related Topics