Athletic Director Case Study
The second issue is whether or not the information is available to the athletic director as well his or her staff to make a conscience decision. The expectations for choosing a certain strategy must be tested quickly so that decision makers are assured that they are making the best possible choice. Questions must be asked and answered about the past performance of each program and its future income estimates, and those questions must be asked in detail. Rumors will surface when budget cuts are declared. One of the most useful ways to help employees cope in a time of uncertainty is to provide clear information to them as quickly as possible. Even if the athletic director does not yet fully know what is going on, let the staff and faculty members