Astro Airlines
ASTRO AIRLINES (case analysis)
NAME : MUSTAFA KAYNAKCI
DATE : 10.11.2011
Issue in the case The main issue in the case is all about failing to manage success after successful beginning. The leader in Astro Airlines Arthur Burton could not maintain the growth of its company. Being visioner, dynamic, stirring speaker and inspirational leader of Burton could start the airlines with reduced fare, innovating ticketing style, low cost service to all who could not afford high price and the employee was ready to work even in the low salary then the standard of airlines industries. The company faced on immediate success with its innovative strategy and with the vision of its leader. It performed well even in the hard situation like economic resession and strike of air traffic controllers. It adapted to its early growth and find out the way for the crises. If we looked at the comany after early successes, we saw organizational problems and unsuccessful management. The airline could not operate successfully after picking up. It was due to the competency of leadership that could not effectively able to solve complex organizational problem lead to decline of the company. As growth was seen the airlines gain more and more customer and the situation changed ‘specific aptitude, ability or knowledge that is revelant to meeting the requirements of the successful performance in a particular setting’ the leader was not handling the situation according to the environmental setting or external demand due to which employee was facing the excessive workload and the new hired employed was not given the adequate training to provide quality service. The leader was unable to show both transformation and transactional leadership after the growth of company. We say that the rapid growth of the company created serial organizational problems.
If we look at profile of the background data at the first time; * Arthur Burton
NAME : MUSTAFA KAYNAKCI
DATE : 10.11.2011
Issue in the case The main issue in the case is all about failing to manage success after successful beginning. The leader in Astro Airlines Arthur Burton could not maintain the growth of its company. Being visioner, dynamic, stirring speaker and inspirational leader of Burton could start the airlines with reduced fare, innovating ticketing style, low cost service to all who could not afford high price and the employee was ready to work even in the low salary then the standard of airlines industries. The company faced on immediate success with its innovative strategy and with the vision of its leader. It performed well even in the hard situation like economic resession and strike of air traffic controllers. It adapted to its early growth and find out the way for the crises. If we looked at the comany after early successes, we saw organizational problems and unsuccessful management. The airline could not operate successfully after picking up. It was due to the competency of leadership that could not effectively able to solve complex organizational problem lead to decline of the company. As growth was seen the airlines gain more and more customer and the situation changed ‘specific aptitude, ability or knowledge that is revelant to meeting the requirements of the successful performance in a particular setting’ the leader was not handling the situation according to the environmental setting or external demand due to which employee was facing the excessive workload and the new hired employed was not given the adequate training to provide quality service. The leader was unable to show both transformation and transactional leadership after the growth of company. We say that the rapid growth of the company created serial organizational problems.
If we look at profile of the background data at the first time; * Arthur Burton