ASSIGNMENT ON PEPSI
NAME: DILKUSH KHANDELWAL
ASSIGNMENT: INTERNATIONAL MARKETING
GENERAL INTRODUCTION
India with a population more the 100 cores is potentially one of the largest consumer markets in the world With urbanization and development of economy, tastes and interests of the people changes according to the advance nation.
Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently.
Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is “meeting needs profitably”.
The consumer market may be identified as the market for product and services that are purchased by individuals as household for their personal consumption. soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment.
Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition and many companies are floating in the market with their product with different brands names.
INTRODUCTION
Pepsi is an American multinational food and beverage corporation headquartered in purchase , New york , United States , with interests in the manufacturing , marketing and distribution of grain-based snack foods , beverages , and other products .
Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ,pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands , the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001- which added the Gatorade brand to its portfolio.
As of January 2012 , 22 of pepsico’s product lines generated retail sales of more than $1 billion each , and the company’s products were distributed across more than 200 countries , resulting in annual net
ASSIGNMENT: INTERNATIONAL MARKETING
GENERAL INTRODUCTION
India with a population more the 100 cores is potentially one of the largest consumer markets in the world With urbanization and development of economy, tastes and interests of the people changes according to the advance nation.
Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently.
Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is “meeting needs profitably”.
The consumer market may be identified as the market for product and services that are purchased by individuals as household for their personal consumption. soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment.
Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition and many companies are floating in the market with their product with different brands names.
INTRODUCTION
Pepsi is an American multinational food and beverage corporation headquartered in purchase , New york , United States , with interests in the manufacturing , marketing and distribution of grain-based snack foods , beverages , and other products .
Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ,pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands , the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001- which added the Gatorade brand to its portfolio.
As of January 2012 , 22 of pepsico’s product lines generated retail sales of more than $1 billion each , and the company’s products were distributed across more than 200 countries , resulting in annual net