Assignment 4: Case 4-1 “Sears Goes Zwinky for Tweens and Teens”
Assignment 4: Case 4-1 “Sears Goes Zwinky for Tweens and Teens”
Sears Goes Zwinky for Tweens and Teens
Prof. Karen Mountain
Marketing 510 Consumer Behavior Feb 27 , 2013
Introduction Consumer behavior is an issue of concern amongst consumers and relevant authorities.
Sears is the company that is constantly changing its advertising techniques to gratify the
requirements of clients. The company targeted markets are teens, and the promotion systems
the company uses are online and social network scenes. These techniques create awareness of
the needed products that the firm offers to its targeted clients. This unit examines the images,
commodities, and the marketing strategies used by Sears in the achievement of its objectives.
Sears is the departmental store chain based in the U.S. It was established in the late 19 century
by Richard Warren Sears. The firm passed through various challenges, which strengthened it in
the process. These challenges were in the form of competition in the targeted market caused, in
part, by the consequences of the Second World War. It was formed to meet clients’ needs by
providing new products into the souks. The record Sears invented helped in controlling the
market prices from soaring. A balanced market price was formed as a result of the
implementation of the various strategies into use. Sears has invented diverse strategies to
control shopping tendencies. It included rewards and grants into its system. It created a self-
image through various strategies, like the use of social net, leading to dynamic relationships
within the society through partnership with other companies.
Sears Goes Zwinky for Tweens and Teens
Prof. Karen Mountain
Marketing 510 Consumer Behavior Feb 27 , 2013
Introduction Consumer behavior is an issue of concern amongst consumers and relevant authorities.
Sears is the company that is constantly changing its advertising techniques to gratify the
requirements of clients. The company targeted markets are teens, and the promotion systems
the company uses are online and social network scenes. These techniques create awareness of
the needed products that the firm offers to its targeted clients. This unit examines the images,
commodities, and the marketing strategies used by Sears in the achievement of its objectives.
Sears is the departmental store chain based in the U.S. It was established in the late 19 century
by Richard Warren Sears. The firm passed through various challenges, which strengthened it in
the process. These challenges were in the form of competition in the targeted market caused, in
part, by the consequences of the Second World War. It was formed to meet clients’ needs by
providing new products into the souks. The record Sears invented helped in controlling the
market prices from soaring. A balanced market price was formed as a result of the
implementation of the various strategies into use. Sears has invented diverse strategies to
control shopping tendencies. It included rewards and grants into its system. It created a self-
image through various strategies, like the use of social net, leading to dynamic relationships
within the society through partnership with other companies.
References: Doyle, P. (2008). Value-based marketing: Marketing strategies for corporate growth and shareholder value. Chichester, England: John Wiley & Sons. Hawknis, D. I., Mothersbaugh, D. L., & Mookerjee, A. (2011). Consumer behavior: Building marketing strategy. New Delhi: Tata McGraw Hill. Hadden, B., & Luce, H. R. (1923). Time. New York, etc: Time Inc. Nickels, W. G. (1980). Marketing communication & promotion by. Columbus, Ohio: Grid. Retrieved from http://books.google.com/books?id=9lmR75vPpEAC&pg= PA71 &lpg=PA71&dq=Nickels,+W.+G.+(1980).+Marketing+communication+%26+promotion+by.+Columbus,+Ohio:+Grid.&source Stair, R. M. (2011). Fundamentals of information systems. New York: Cengage Learning. Steele, V. (2010). The Berg companion to fashion. Oxford: Berg.