Assignment 3 Bus 642
Allyssa Fox
Assignment 3
BUS 642
Chapter 12 – Discussion Questions (Making Research Decisions) # 5 a Yes—Depends—No: One problem would be that “depends” is very vague and doesn’t give reasons as to why someone would pick “no” at some point and “yes” at another. A way to make this better would be to add a “please describe” line or change the wording all together. There is no way to express "don't know" or "undecided". b Excellent—Good—Fair—Poor: One problem with this would be that it may not have as valid a measure as say an 8 point scale, “as the number of scale points increases, the reliability of the measure increases. Second, in some studies, scales with 11 points may produce more valid results than 3-, 5-, or 7-point scales” (Cooper and Schindler, 2011). What may be "good" to someone may be "fair" to another. c Excellent—Good—Average—Fair—Poor: People may have trouble telling the difference between “good” and “average” because shouldn’t “average” already be “good”? d Strongly Approve—Approve—Uncertain—Disapprove— Strongly Disapprove: An issue with this would be that it is an unbalanced scale, “unequal number of favorable and unfavorable response choices” (Cooper and Schindler, 2011).
Chapter 5 – Discussion Questions (Terms in Review) # 1- 3
1. a Purpose: This is one way that managers can study and chose information. This way evaluates the “explicit or hidden agenda of the information source” (Cooper and Schindler, 2011). b Scope: The scope applies to the content of the information and the extent to which it covers such as any kind of limitations or time period sensitive data. c Authority: This factor looks at the quality and level of the information, for example what the source credentials are and whether it is primary, secondary or tertiary. d Audience: This has to do with the type, any specific characteristics, of people or groups of people “for whom the source was created” (Cooper and Schindler, 2011). e Format: This has to do with the
Assignment 3
BUS 642
Chapter 12 – Discussion Questions (Making Research Decisions) # 5 a Yes—Depends—No: One problem would be that “depends” is very vague and doesn’t give reasons as to why someone would pick “no” at some point and “yes” at another. A way to make this better would be to add a “please describe” line or change the wording all together. There is no way to express "don't know" or "undecided". b Excellent—Good—Fair—Poor: One problem with this would be that it may not have as valid a measure as say an 8 point scale, “as the number of scale points increases, the reliability of the measure increases. Second, in some studies, scales with 11 points may produce more valid results than 3-, 5-, or 7-point scales” (Cooper and Schindler, 2011). What may be "good" to someone may be "fair" to another. c Excellent—Good—Average—Fair—Poor: People may have trouble telling the difference between “good” and “average” because shouldn’t “average” already be “good”? d Strongly Approve—Approve—Uncertain—Disapprove— Strongly Disapprove: An issue with this would be that it is an unbalanced scale, “unequal number of favorable and unfavorable response choices” (Cooper and Schindler, 2011).
Chapter 5 – Discussion Questions (Terms in Review) # 1- 3
1. a Purpose: This is one way that managers can study and chose information. This way evaluates the “explicit or hidden agenda of the information source” (Cooper and Schindler, 2011). b Scope: The scope applies to the content of the information and the extent to which it covers such as any kind of limitations or time period sensitive data. c Authority: This factor looks at the quality and level of the information, for example what the source credentials are and whether it is primary, secondary or tertiary. d Audience: This has to do with the type, any specific characteristics, of people or groups of people “for whom the source was created” (Cooper and Schindler, 2011). e Format: This has to do with the
References: Cooper, D.R. and Schindler, P.S. (2011). Business research methods (11th ed.). New York : McGraw-Hill Irwin