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Assessment Task 1 Identify Marketing Opportunities

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Assessment Task 1 Identify Marketing Opportunities
Assessment Task 1 Identify Marketing Opportunities

STUDENT NAME: Zaryab Ahmed
STUDENT ID: 200911017
ASSESSOR NAME: Amanda
SUBMISSION DATE: 27/05/2013

Executive Summary
BBQ fun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQ, outdoor furniture and BBQ accessories will position BBQfun as best in class for outdoor-lifestyle retailing.
BBQfun will reinvent the way people shop for outdoor-lifestyle products. BBQfun will build its reputation on offering the fullest assortment of products possible in our chosen fields, incorporating both local and imported goods with products possible in our chosen fields, incorporating both local and imported goods with products sold on easy to manage long-term payment plans. Our after sales service and three-year guarantees will find traction with a market dominated by low-quality items. 1. (a) To identify opportunities, analyse information on your chosen organisation’s market and business needs
BBQfun is providing its customers with a wide selection of merchandise in its chosen field. BBQfun seeks to fulfil the following benefits that are important to their customers. * Selection: A wide choice of options. * Accessibility: The patron can gain easy access to the store with minimal wait. * Customer service: The patron will be impressed with the after sales service and guarantees. * Competitive pricing: All products/services will be competitively priced relative to comparable high-end outdoor-lifestyle lines.

1. (b) Comparative Market Information
In 2008, the national outdoor-lifestyle market reached $300 million dollars. Outdoor-lifestyle sales are estimated to grow by at least 6% for the next few years. This growth can be attributed to several different factors. The greater disposable household income from the two income families, the greater availability of affordable
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