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asian paints
CORPORATE STRATEGY
INTERIM PROJECT REPORT on PAINT INDUSTRY
Presented to
Prof. Rishikesha T Krishnan
Indian Institute of Management, Bangalore on October 14, 2013

By:

PGP-1 Section–B Group 13
Arnab Dutta
Goutham Raju
M.Umayal
Tikendrajit Deori

(1311079)
(1311089)
(1311099)
(1311133)

Page | 1

Table of Contents
Introduction................................................................................................................................. 3
Industry ....................................................................................................................................... 4
Inputs....................................................................................................................................... 4
Major products......................................................................................................................... 4
End users ................................................................................................................................. 4
Growth in the industry .............................................................................................................. 4
Decorative segment.................................................................................................................. 5
Industrial segment .................................................................................................................... 5
Macroeconomic Drivers ................................................................................................................ 6
Suppliers .................................................................................................................................. 6
Industrial Market ...................................................................................................................... 7
Decorative


References: [9] Technical EIA guidance manual for Integrated paint industry, 2010 [10] http://www.bloomberg.com/
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