Asia Brewery Milestone
|One Man’s Vision |
|On January 27, 1982, Asia Brewery, Inc. was born out of the vision of one man, Mr. Lucio Tan. |
|His vision is to uplift the standards of the Filipino consumers by providing them with high quality products at prices they can afford. |
| |
|Year 1988 |
| |
|ABI introduced its most successful and most controversial brand – Beer Pale |
|Pilsen, now popularly known as Beer na Beer. |
| |
|With its high quality and attractive pricing strategy, Beer na Beer quickly |
|established itself and in no time became the second largest brand in the |
|market. |
| |
|Year 1992 |
| |
|ABI inaugurated its second brewery in El Salvador, to meet the growing demand|
|of the Mindanao market. The new plant is designed to produce 2 million |
|hectoliters of beer per annum. Its facilities are fully automated. |
| |
|ABI diversified its product portfolio from beer to non-alcoholic beverages |
|with Summit Natural Drinking Water and Absolute Pure Distilled Drinking |
|Water. |
|
|On January 27, 1982, Asia Brewery, Inc. was born out of the vision of one man, Mr. Lucio Tan. |
|His vision is to uplift the standards of the Filipino consumers by providing them with high quality products at prices they can afford. |
| |
|Year 1988 |
| |
|ABI introduced its most successful and most controversial brand – Beer Pale |
|Pilsen, now popularly known as Beer na Beer. |
| |
|With its high quality and attractive pricing strategy, Beer na Beer quickly |
|established itself and in no time became the second largest brand in the |
|market. |
| |
|Year 1992 |
| |
|ABI inaugurated its second brewery in El Salvador, to meet the growing demand|
|of the Mindanao market. The new plant is designed to produce 2 million |
|hectoliters of beer per annum. Its facilities are fully automated. |
| |
|ABI diversified its product portfolio from beer to non-alcoholic beverages |
|with Summit Natural Drinking Water and Absolute Pure Distilled Drinking |
|Water. |
|