Armor Coat
Armor Coat’s Goal and Individual Demotivating Factors
Key Goal:
Armor Coat’s objective is to implement a Web-based solution to survive and remain competitive in the insurance market. In order to be successful, the company must draw on both Ed’s strengths in customer relationships and Roger’s knowledge of cutting edge technology.
Demotivating Factors:
Roger – He perceives the older generation like Ed to be insecure, arrogant, and resistant to change.
Ed – He perceives a lack of respect from over-paid, younger whiz kids who don’t “speak the same language” or respect their industry experience.
CJ – He understands that a generational gap is dividing the company, making it difficult for Armor Coat to meet customer and investor expectations …show more content…
Both of their low expectancies were clearly evidenced when Roger told Ed at the restaurant that the younger salespeople were “getting it”, and when Ed advised Roger not to “ever go into PR” and stormed out. The situation was further exacerbated when Roger called CJ saying that if Ed didn’t leave the team, Roger would leave, and Ed called CJ with the same ultimatum.
Self- Efficacy
Due to the nature of self-efficacy, both Roger and Ed display low self-efficacy for some tasks and high self-efficacy for others. For instance, Roger has low self-efficacy for mentoring Ed, who doesn’t believe that new Web-based technology is essential for the survival of the company. On the other hand, Roger has very high self-efficacy toward his ability to “digitize” Armor Coat and help the company flourish. At one point, he even refers to himself a “digital expert.”
Ed has low self-efficacy towards being mentored by Roger since he believes Roger cannot clearly see how his role has been and will continue to be vital to Armor Coat’s future. Ed also displays high self-efficacy towards his ability to drive sales through deep customer relationships. He even goes so far as to brag about how 300 customers sent him get well cards when he had an
Key Goal:
Armor Coat’s objective is to implement a Web-based solution to survive and remain competitive in the insurance market. In order to be successful, the company must draw on both Ed’s strengths in customer relationships and Roger’s knowledge of cutting edge technology.
Demotivating Factors:
Roger – He perceives the older generation like Ed to be insecure, arrogant, and resistant to change.
Ed – He perceives a lack of respect from over-paid, younger whiz kids who don’t “speak the same language” or respect their industry experience.
CJ – He understands that a generational gap is dividing the company, making it difficult for Armor Coat to meet customer and investor expectations …show more content…
Both of their low expectancies were clearly evidenced when Roger told Ed at the restaurant that the younger salespeople were “getting it”, and when Ed advised Roger not to “ever go into PR” and stormed out. The situation was further exacerbated when Roger called CJ saying that if Ed didn’t leave the team, Roger would leave, and Ed called CJ with the same ultimatum.
Self- Efficacy
Due to the nature of self-efficacy, both Roger and Ed display low self-efficacy for some tasks and high self-efficacy for others. For instance, Roger has low self-efficacy for mentoring Ed, who doesn’t believe that new Web-based technology is essential for the survival of the company. On the other hand, Roger has very high self-efficacy toward his ability to “digitize” Armor Coat and help the company flourish. At one point, he even refers to himself a “digital expert.”
Ed has low self-efficacy towards being mentored by Roger since he believes Roger cannot clearly see how his role has been and will continue to be vital to Armor Coat’s future. Ed also displays high self-efficacy towards his ability to drive sales through deep customer relationships. He even goes so far as to brag about how 300 customers sent him get well cards when he had an