The company analysis of Argos
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Argos, an extraordinary retailer in the United Kingdom, is operating 750 chain stores(Home Retail Group website,2010). And it is the unique retailer which is affirmed by customer’s feedback, quality of production and convenience as it sells more than 20,000 general commodities via the catalogue(Home Retail Group website,2010). Customers can obtain the Argos catalogues, select the needed items to purchase them from the collect desk in branches or they are delivered to the residents’ home in a few hours. Moreover, it is possible that customers can choose an online or over the phone to complete the purchasing process.
Argos provides services to more than 135 billion purchaser in store and receives …show more content…
The reason why Richard Tompkins set up the Argos is a new conception that people could purchase items from catalogue. At the begining of set up, Argos recruited 100 persons to work together and made 1 million pounds profit(Argos website,2010). Six years later, Argos was gained by BAT industries for more than 30 million pounds and then it was de-merged from parent company BAT industries in 1980(Argos website,2010) and referring to the development of Argos, during the first seven years, it operated just as other general retailers. Until the 1980, Argos set up its first own band Elizabeth Duke jewellery counter(Argos website,2010). Meanwhile Argos achieved the opening share price of 203.5 pounds when it started to be listed on the London Stock Exchange in 1990(Argos website,2010). At the end of the 1990s, the number of chain stores in UK was 457 and turnover was 2 billion pounds(Argos …show more content…
First, although Argos created the unique method to minimize the distances between customers and production, this method has several obvious drawbacks which include the lack of physical visibility in store and limited customer interaction with product(Argos,2010). The shortages perhaps lead to the loss of customers, because they can choose other stores to get interaction with needed items. Moreover, Argos does not have current foreign market knowledge and experience. Since Argos was established, it has shown as a competitive participant in the UK thus never entry international market. Because of the economic globalization, open business model is a effective method which should be considered by Argos(Investigate of Financial Express