Apple Inc. Global Corporation
Apple Inc. Global Impact
1
Apple Inc. Global Impact
Ms. Laura Alderson MGMT 3510-002
By Gabriela Gonzalez 29 April 2013
Apple Inc. Global Impact Apple Inc. Global Impact
2
The Apple Company has been growing for several years due to changes in technology and by the adjustments to the consumers to their products. Before Apple Company success, several music players were more popular than a number of Apple products. In 1958, the cassettes were top in the music industry, but it was not efficient and there was consumer satisfaction, in 1980 the CD's were introduced to the market, the music industry grew and sold 1 million CD's in the first 3 years. Apple introduced a product into the market much faster and innovative than any other product, the iPod (2008 “The history of digital audio music players from Edison to the ipod”). We all like to listen to music and what better to listen to music in the same device in which you can talk on the phone, the company due to the start of the iPod; various accessories began to create to have a more complete product (Costello, 2009). The several music players mentioned are examples of how the company Apple dominates in any type of industry, as with this example in the music; there is not a product more innovative than the iPod and the same with their several Apple products, the company stands out with its technology and innovation (Blodget, 2011). The company has a series of products with high demand throughout the world; the iPod is a great example for knowledge and understanding of how the company has a large global impact (Karabell, 2012). Each country has different traditions, customs, languages, etc., but Apple Company despite having so many obstacles due to consumer differences, the company has grown to have a big impact equivalent with all their products in any type of consumer; the iPod is a great example in how it has a great impact in consumer habits, change in the way to purchase music and had a very
1
Apple Inc. Global Impact
Ms. Laura Alderson MGMT 3510-002
By Gabriela Gonzalez 29 April 2013
Apple Inc. Global Impact Apple Inc. Global Impact
2
The Apple Company has been growing for several years due to changes in technology and by the adjustments to the consumers to their products. Before Apple Company success, several music players were more popular than a number of Apple products. In 1958, the cassettes were top in the music industry, but it was not efficient and there was consumer satisfaction, in 1980 the CD's were introduced to the market, the music industry grew and sold 1 million CD's in the first 3 years. Apple introduced a product into the market much faster and innovative than any other product, the iPod (2008 “The history of digital audio music players from Edison to the ipod”). We all like to listen to music and what better to listen to music in the same device in which you can talk on the phone, the company due to the start of the iPod; various accessories began to create to have a more complete product (Costello, 2009). The several music players mentioned are examples of how the company Apple dominates in any type of industry, as with this example in the music; there is not a product more innovative than the iPod and the same with their several Apple products, the company stands out with its technology and innovation (Blodget, 2011). The company has a series of products with high demand throughout the world; the iPod is a great example for knowledge and understanding of how the company has a large global impact (Karabell, 2012). Each country has different traditions, customs, languages, etc., but Apple Company despite having so many obstacles due to consumer differences, the company has grown to have a big impact equivalent with all their products in any type of consumer; the iPod is a great example in how it has a great impact in consumer habits, change in the way to purchase music and had a very