Preview

Apple Audience Analysis

Good Essays
Open Document
Open Document
1394 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Apple Audience Analysis
Students attend college for a reason: because it plays an important role in professional and social life. College is available for career preparation and to expand learning. Before graduating I would like to research for a company to intern or to work for. I’ve been researching for several days seeking a company that would interest me. After researching, I have found a couple of companies that interest me, such as Apple Inc., Samsung, Sony, and Cayuga Medical Center. As I researched more about the companies I have decided the company that interests me most is “Apple Inc.” Apple interests me for interning or working for because Apple promised, “A job at Apple is unlike any other you’ve had. You’ll be challenged. You’ll be inspired. And you’ll be proud. Because whatever your job is here, you’ll be part of something big.” This quote inspired me, and I like to be challenged in a workplace. The culture of Apple has never been stronger. Innovation is deeply embedded in Apple’s culture. Apple speaks to me, because of the boldness, ambition, belief there are not limits, a desire to make the very best products in the world. It is the strongest company ever. Apple believes that living by strong values is the key to good business. At Apple, a rigorous code of conduct and those core values are at the heart of every decision they make. Quite simply, Apple is its people. At Apple, they are dedicated to giving their people a wealth of opportunities to reach their full potential. Everything Apple does is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market. A business cannot be successful unless it creates prosperity and opportunity for others. Apple is dedicated to being a socially and environmentally responsible corporation in every community where they operate around the globe. Talking to some Apple employees, you might come away with the impression that there is no better place to work than


Cited: "30 Years in Apple Products: The Good, the Bad, and the Ugly." Engadget. N.p., n.d. Web. 15 Feb. 2013. "Apple - A Letter from Tim Cook on Maps." Apple - A Letter from Tim Cook on Maps. N.p., n.d. Web. 15 Feb. 2013. "Apple Employer Reviews." Apple Employee Reviews. N.p., 2013. Web. 14 Feb. 2013. "Apple - Jobs at Apple (us)." Apple - Jobs at Apple (us). N.p., n.d. Web. 15 Feb. 2013. Web. 15 Feb. 2013.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Apple, Inc is one of the most innovative and top companies in the technology industry, being present in areas such as the computer industry, mobile phone, and music downloads. However, in recent years Apple, Inc has been under extreme scrutiny for being average in implementing their ethical and social responsibilities.…

    • 148 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Many schools have partnerships with companies that allow students to explore certain occupations through internships, and shadowing opportunities to discover whether they are interested in pursuing that type of employment. In this case Apple would be the occupation of choice. Apple says there is a customer service job that has opened up. I have the skills necessary for an apprenticeship at Apple. I think I can take this job because I have technology knowledge, I have helped people in the past, and I do not get frustrated easily.…

    • 319 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Personal Brand Plan Paper

    • 565 Words
    • 2 Pages

    The second company I chose was Apple Incorporated. Apple, Inc. is a multinational corporation creating numerous consumer electronics such as computer software, digital distributors, personal computers, commercial servers, iPhone smart phone, iPod portable media devices, and iPad tablet computers. Over the last two decades Apple Computer was predominantly and manufacturer of personal computers. I would like to be employed as an International Human Resource Associate for Apple, Inc. Working as Apple’s International Human Resource Associate I will play the…

    • 565 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Apple Financial Analysis 2

    • 6658 Words
    • 27 Pages

    Bibliography: (2007). Apple Company Profile. Retrieved June 14, 2007, from Hoover 's Company Information website: http://www.hoovers.com…

    • 6658 Words
    • 27 Pages
    Powerful Essays
  • Satisfactory Essays

    Apple Inc. is one of the most distinctive technology corporations in the world. With their new innovations year after year they continue to stay on top of their game. The corporation has been able to gain a large part of market share due to their employees and technological innovations. Apple Inc. employees are committed and focused on getting the job at hand done. Apple Inc. has made employees feel that they are making a significant impact on the world. The employees that work at Apple Inc. are extremely intelligent and are surrounded by some of the top experts around the globe. Since Apple Inc. is so massive it’s hard for entry level employees to get promoted or stay with the company due to the highly competitive environment. Apple Inc. has…

    • 137 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    From sales associates to top executives, Apple is united by a common culture. With its value-based management, core values of the company can maximize its usage to create an organization as a whole. You can see everyone in the organization reflect the values in day-to-day actions. And it is that those culture ensures that Apple customers enjoy the experience that they have expect whenever they interact with Apple products, such as iPhone, iPad and etc., visiting an Apple store, or even calling Apple’s technical support line.…

    • 2314 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Apples stance on empowering their workers is a wonderful thing. I think more companies need to recognize that a happy workforce makes for an overall greater employee and customer experience. Apple Inc. employs staff all over the world and is committed to treating employees with respect and dignity. The company provides educational resources for all of their employees giving them the opportunity to earn an undergraduate degree. Apple has very high standards and expectations in the industry. They provide their employees with the appropriate tools necessary to meet the high bar set forth; communicate and maintain a safe and respectable workplace. Training on the Apples Code of Conduct is mandatory for all new and existing employees.…

    • 1914 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Personal brand Plan

    • 362 Words
    • 1 Page

    Because I am a people person I would definitely want to work with a company that causes me to interact with other employees, managers and customers. The three companies that has had the biggest impression on me and would like to work for is Apple...…

    • 362 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Apple Inc

    • 2086 Words
    • 9 Pages

    Beginning in 1976, but really exploding over the last decade, Apple Inc. has become a well-respected, well recognized, and profitable company. By looking at the many facets of the company we are able to see what made this a competitive, successful, and thriving company today. According to Apple’s mission statement, “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” This mission statement clearly shows that this is a company that wants to grow and compete in this technological market.…

    • 2086 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Ikea environment

    • 596 Words
    • 3 Pages

    Employee satisfaction is also relatively high at Apple. Their “Think Different” philosophy is evident through all levels of operations, from product development and marketing, to the corporate culture amongst employees.…

    • 596 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Apple corporation bases its success on “creating innovative, high quality products and services and on demonstrating integrity in every business interaction.” According to Apple, four main principles contribute to integrity: honesty, respect, confidentiality, and compliance. To more thoroughly detail these principles, Apple has drafted a code of business conduct that applies to all its operations, including operations overseas. Apple disappointed socially responsible investors. Apple has come under fire since around 2006 as details emerged surrounding the workplace environment at Apple 's Chinese suppliers. An article in The New York Times publicized unsatisfactory worker conditions, which included grueling 24-hour shifts, overcrowded dorms, exposure to toxic chemicals, and horrific explosions. Foxconn Technology Group operates many of the plants in question in Chengdu, China. When it comes to customers, Apple is said to be a bold innovator that leads the industry into new directions and forces others to follow. However, when it comes to the management of its supply chain and treatment of workers in the Chinese factories that make its products, Apple hides behind the constraints of prevailing industry practices. What is even more disconcerting is the fact that these practices are in violation of not only local and national laws, but also of Apple 's own voluntary self-imposed code of conduct.…

    • 1488 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Organizational Structure

    • 1288 Words
    • 6 Pages

    Organizational structure is very important to any company, it guarantees longevity and efficiency. Apple Inc. was incorporated in California on January 3, 1977 (Apple, 2013) and first came on the scene with the release of Apple I. Steve Jobs and Steve Wozniak were the creators of this cutting edge technology and both men were seemingly college dropouts (No Stop Technology - The Apple Fan Site, n.d). The company is a publically traded company listed on the NASDAQ and in 2013 they are number 6 on the list for Fortune 500 companies. Apple Inc.’s mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." (About.com, n.d.). Their mission statement implies that they have a flexible structure that allows for unlimited growth within the technology industry.…

    • 1288 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Apple Case Study

    • 531 Words
    • 3 Pages

    Apple offer great customer service and offer the chance of in-store experiences by educating each costumer on how each product works, and give the opportunity to view and be inquisitive about the products. Apple’s products are easy to understand and use, but if you do have a problem, Apple can take care of it as they will always have a store close by which you can visit and explain your problems, as the great customer service will always be there to help. They also offer a phone service or an online…

    • 531 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Through the different reports and stories that I have read, a continuous theme arises. When people try to discover how it is to work for Apple but many former employees fear retribution form Apple. That says much about a company, were a former employee fears what may happen if they spoke about Apple. One thing at Apple is that they always know who is responsible for a project. "But it's also a really tough place to work." In short, it is an environment that shuns coddling. "Apple's attitude is, 'You have the privilege of working for the company that's making the fucking coolest products in the world,'" (LASHINSKY, 2011, p 7). From a company that many people love because of their product it be surprising that how brutal and unforgiving of a place it can be to work.…

    • 781 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    We have received your proposal to conduct a case study on our Company Apple. We understand that you are doing this study for your undergraduate final assessment. You are given the authority to conduct your study provided that you give us a copy of your project report in a weekly basis.…

    • 2361 Words
    • 10 Pages
    Powerful Essays