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Apple and Microsoft Organizational Behavior Analysis

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Apple and Microsoft Organizational Behavior Analysis
Apple and Microsoft Organizational Behavior Analysis
By Reggie Powell
Davenport University
CRN: MGMT 321.22193
Instructor: Dr. James Young
March 17, 2015

Preface
The follow literature is based on researched evidence and statistics pertaining to the subject of Apple Incorporated and Microsoft Corporation’s organizational behaviors and cultures. The information obtained in this paper directly reflects the subject matter and in no way reflect the views or opinions of Davenport University or its affiliates.

Introduction
The purpose of this paper is to analyze, discuss, and compare the organizational behaviors and culture of Apple Inc. and Microsoft Corp. First, this paper will define organizational behavior which is a field of study devoted to understanding, explaining and ultimately improving the attitude and behaviors of individuals and groups in organizations (Jason A. Colquitt, 2013). Secondly, this paper will define organizational culture which is the values and behaviors that contribute to the unique social and psychological environment of an organization (BusinessDictionary.com, 2015). This paper will continue by first, analyzing each company’s organizational behaviors and culture individually. Apple Inc. is one the world’s leading technological giant.
Apple Inc. Organizational Behaviors and Culture
Former CEO and co-founder Steve Jobs instilled the culture of “One Person-One Computer” which he envisioned all of Apple’s devices to be easily used by anyone. In 1983 Apple was under a centralized organizational structure (Vnbio, 2014). A centralized organizational structure is one where only high-level executives make the decisions of a company. Apple began to realize that a change in culture would instill a change in behavior which would build creativity and innovation. The new culture focuses on numerous small decisions which captures the idea that people make small decisions day in and day out to expound the company’s

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