Ann Mcclintock Propaganda
22/101 Soto, Rigoberto
McClintock, “Propaganda Techniques”
In the article “Propaganda techniques in today’s advertising”, Ann McClintock tells us that advertisement is a form of brainwashing that is willingly absorbed by its “victims”.
The author begins by stating that propaganda’s goal is to persuade the audience in order to convince it of a certain message regardless of its credibility. In the second part of the article, McClintock describes the different types of propaganda tactics that are used to seduce us; we shall name two: name calling and glittering generalities.
Name-calling connects a political figure, or brand, to a negative symbol. The propagandist hopes that the audience will reject the person
McClintock, “Propaganda Techniques”
In the article “Propaganda techniques in today’s advertising”, Ann McClintock tells us that advertisement is a form of brainwashing that is willingly absorbed by its “victims”.
The author begins by stating that propaganda’s goal is to persuade the audience in order to convince it of a certain message regardless of its credibility. In the second part of the article, McClintock describes the different types of propaganda tactics that are used to seduce us; we shall name two: name calling and glittering generalities.
Name-calling connects a political figure, or brand, to a negative symbol. The propagandist hopes that the audience will reject the person