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Analyzing the Vision Statement of Cookie Lee Corporation

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Analyzing the Vision Statement of Cookie Lee Corporation
Perhaps King Solomon said it best in Proverbs 29:18 “Where there is no vision, the people perish...” or maybe it was Habakkuk who wrote in chapter two of his book “…write the vision, and make it plain upon the tables, that he may run that readeth it.” The vision that King Solomon and the Prophet Habakkuk spoke of and the visions that organizations seek are different but is some ways the same. While Solomon and Habakkuk were speaking of the instructions in God’s truth which was given to His people by His prophets through visions; leaders of organizations are looking for an inspiration by God or whoever their deity may be to create a futuristic and uplifting statement which has the wherewithal to take their organization into the future with hope and expectation. This is what a vision statement is; it gives the people an achievable goal to work towards. Not to confuse a vision statement with a mission statement they are similar whereas both can contain the core values of an organization; however a mission statement answers the question what is our business and the vision statement answers the question what do we want to become (Boone, 2005). The Cookie Lee Corporation is a publicly traded jewelry company that has been in business for over 20 years. Cookie Lee is the president and chief designer of the Cookie Lee Jewelry. Cookie created this business because she wanted to be a stay at home mom but also need to earn income to help support her family. Her desire to work from home launched what is today a multi-million dollar company it also helped create its vision statements. Cookie Lee Corporation’s vision statement is “The Cookie Lee Company is a caring family that creates opportunities to build relationships, achieve financial freedom and a balanced family life, while having fun making “Cookie Lee” a household name and the leader in the jewelry industry”. This vision statement encompasses everything that Cookie was looking to do when she started the company over
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