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Analyzing and Understanding Cultural Differences

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Analyzing and Understanding Cultural Differences
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A PROJECT REPORT ON

Analyzing and Understanding Cultural Differences of South Africa & China on business perspective.

SUBMITTED BY:
Dilip Kumar Aerroju
ID-000-13-7684
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TABLE OF CONTENT

1. Abstract
2. Introduction 3. What is culture? 4. Cross-cultural Communication Challenges 5. Six Fundamental Patterns Of Cultural Differences 6. Brief On Business Characteristic On Russia 7. Brief On Business Characteristic On Australia 8. Conclusion 9. Bibliography

Analyzing and Understanding Cultural Differences:

Abstract
In the paper the need to understand cultural differences is discussed. This show how cultural differences can be analyzed. This project also gives a brief on business characteristic of South Africa & China.
Introduction
The need to understand cultural differences is obvious today. Many societies are multicultural, and many people and organizations collaborate across geographic and cultural boundaries. Although it is typical for people to see themselves as unique and to be somewhat parochial, parochialism is not a good strategy for the future. According to Adler (1997, 10) "parochialism means viewing the world solely through one's own eyes and perspective. A person with a parochial perspective neither recognizes other people's different ways of living and working nor appreciates that such differences have serious consequences."

Today we live in a world that is somehow smaller than it is used to be. New communication technology (e.g. email and the WWW) has made it easier to a certain extent to cross previous boundaries and communicate across time and space. However, the new technology does not necessarily make it easier to collaborate and communicate intercultural. To effectively collaborate and communicate we have to share meanings. This often requires that we understand cultural differences and share cultural information.
The purpose of the

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