Analyst
Hitting the High Notes
FICCI-KPMG Indian Media and Entertainment Industry Report 2011
kpmg.com/in
© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Hitting the High Notes
© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
FOREWORD
© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Welcome to the 2011 edition of our annual Indian Media and Entertainment (M&E) industry report. At the very outset, FICCI would like to thank KPMG, our Knowledge Partner, for their ongoing commitment to the conceptualization and development of this report at our behest. Bolstered by increased advertising spends in 2010, the M&E industry witnessed a significantly improved growth rate compared to 2009. The year was full of interesting developments with an influx of new content distribution platforms, growing regional markets, surge in DTH subscriber base, and the eventual 3G auction and rollouts. Over the next few years, these trends are expected to change the dynamics of the M&E industry, and the future looks extremely promising! However, the media universe is increasingly becoming more complex, specialized and fragmented. Today for media businesses, it has become essential to understand rapidly changing consumer behavior and preferences. These learnings could then be utilized to help build focused content, marketing and delivery strategies for each target audience segment. Moreover, in order to become high performance enterprises, companies will need to evolve in a manner in which they distribute
FICCI-KPMG Indian Media and Entertainment Industry Report 2011
kpmg.com/in
© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Hitting the High Notes
© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
FOREWORD
© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Welcome to the 2011 edition of our annual Indian Media and Entertainment (M&E) industry report. At the very outset, FICCI would like to thank KPMG, our Knowledge Partner, for their ongoing commitment to the conceptualization and development of this report at our behest. Bolstered by increased advertising spends in 2010, the M&E industry witnessed a significantly improved growth rate compared to 2009. The year was full of interesting developments with an influx of new content distribution platforms, growing regional markets, surge in DTH subscriber base, and the eventual 3G auction and rollouts. Over the next few years, these trends are expected to change the dynamics of the M&E industry, and the future looks extremely promising! However, the media universe is increasingly becoming more complex, specialized and fragmented. Today for media businesses, it has become essential to understand rapidly changing consumer behavior and preferences. These learnings could then be utilized to help build focused content, marketing and delivery strategies for each target audience segment. Moreover, in order to become high performance enterprises, companies will need to evolve in a manner in which they distribute