Analysisofmarketingstrategyofmineralwaterindustry
ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI]
A
RESEARCH REPORT
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
INDRAPRASTHA UNIVERSITY, DELHI 06)
TO
(2004-
Submitted To :
Submitted By :
Mrs. Harpreet Kaur
Nitesh Kumar
BLS INSTITUTE OF MANAGEMENT
MOHAN NAGAR GHAZIABAD
CONTENTS
CONTENTS
Acknowledgement
Executive Summary INTRODUCTION About the industry
Mineral Water Industry- Current Market Scenario Company Profile
Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing Objective METHOD OF STUDY Research Design Tools and Instrument Used for the Study Procedure and data collection RESULT AND DISCUSSION Findings and Statistical Analysis SWOT analysis Conclusion Recommendation Limitations Bibliography
Annexures
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri Ltd.
I am very grateful to Mrs. Harpreet Kaur (Faculty) for his guidance and encouragement for his Kind Cooperation.
The moving spirit behind this research was all of them, without their constant encouragement and support this research would not have been a successful outcome.
NITESH KUMAR MBA IVth Sem.
EXECUTIVE SUMMARY
TITLE: ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] Rationale of study:
Water is the most important liquid in the world. Without water, there would be no life, at least not the way we know it. In today's living condition, the need for Pure Drinking Water is becoming the
A
RESEARCH REPORT
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
INDRAPRASTHA UNIVERSITY, DELHI 06)
TO
(2004-
Submitted To :
Submitted By :
Mrs. Harpreet Kaur
Nitesh Kumar
BLS INSTITUTE OF MANAGEMENT
MOHAN NAGAR GHAZIABAD
CONTENTS
CONTENTS
Acknowledgement
Executive Summary INTRODUCTION About the industry
Mineral Water Industry- Current Market Scenario Company Profile
Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing Objective METHOD OF STUDY Research Design Tools and Instrument Used for the Study Procedure and data collection RESULT AND DISCUSSION Findings and Statistical Analysis SWOT analysis Conclusion Recommendation Limitations Bibliography
Annexures
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri Ltd.
I am very grateful to Mrs. Harpreet Kaur (Faculty) for his guidance and encouragement for his Kind Cooperation.
The moving spirit behind this research was all of them, without their constant encouragement and support this research would not have been a successful outcome.
NITESH KUMAR MBA IVth Sem.
EXECUTIVE SUMMARY
TITLE: ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] Rationale of study:
Water is the most important liquid in the world. Without water, there would be no life, at least not the way we know it. In today's living condition, the need for Pure Drinking Water is becoming the