Analysis on Frozen Yoghurt
PROJECT REPORT ON “COCOBERRY” - A FROZEN YOGURT CHAIN
INTRODUCTION TO THE CONCEPT
Amongst the educated and the cosmopolitans in the city of Kolkata, there is a sharp increase in the number of people who will go any limits to make sure they live healthy and eat healthy. With the rise in variety of food options at every nook and corner of the city, there is a cry for healthy food, which very less restaurants and eateries can provide. Food providers are more and more concentrating on the taste and the hygiene involved in the food being served to the customers, but how many are actually counting the calories served with every portion??????? Here is where we need to concentrate on the health factor of the individual involved. 3 out of 5 individuals suffer health issues, which arise out of obesity and unhealthy eating patterns. Not many food vendors have ventured into healthy, low fat food and specially desserts and bakery items out of all the options available. Innovation is the call of the day and low fat yummy desserts are sure to stay!!!!! Mushrooming growth of ice-cream parlors serving fancy flavors like Ferrero rocher, kit kat and other fancy sundaes along with traditional flavors like vanilla, chocolate, strawberry, etc. is the indication that desserts industry has developed its own remarkable position in the industrial map of India. One of the ways to capture the developing market is possibly by providing therapeutic desserts because increasing health consciousness among urban people and health awareness among rural people will certainly lead to an increase in the demand for such products.
About Cocoberry
Cocoberry is India’s first non –fat premium frozen yogurt brand and has become the new rage in across Delhi, Gurgaon, Chandigarh and Mumbai already. Cocoberry is India’s fastest growing QSR chain in its category and plans to open over 500 stores in India alone by end of 2013.Cocoberry combines its refreshing non-fat frozen yoghurt with exciting fresh
INTRODUCTION TO THE CONCEPT
Amongst the educated and the cosmopolitans in the city of Kolkata, there is a sharp increase in the number of people who will go any limits to make sure they live healthy and eat healthy. With the rise in variety of food options at every nook and corner of the city, there is a cry for healthy food, which very less restaurants and eateries can provide. Food providers are more and more concentrating on the taste and the hygiene involved in the food being served to the customers, but how many are actually counting the calories served with every portion??????? Here is where we need to concentrate on the health factor of the individual involved. 3 out of 5 individuals suffer health issues, which arise out of obesity and unhealthy eating patterns. Not many food vendors have ventured into healthy, low fat food and specially desserts and bakery items out of all the options available. Innovation is the call of the day and low fat yummy desserts are sure to stay!!!!! Mushrooming growth of ice-cream parlors serving fancy flavors like Ferrero rocher, kit kat and other fancy sundaes along with traditional flavors like vanilla, chocolate, strawberry, etc. is the indication that desserts industry has developed its own remarkable position in the industrial map of India. One of the ways to capture the developing market is possibly by providing therapeutic desserts because increasing health consciousness among urban people and health awareness among rural people will certainly lead to an increase in the demand for such products.
About Cocoberry
Cocoberry is India’s first non –fat premium frozen yogurt brand and has become the new rage in across Delhi, Gurgaon, Chandigarh and Mumbai already. Cocoberry is India’s fastest growing QSR chain in its category and plans to open over 500 stores in India alone by end of 2013.Cocoberry combines its refreshing non-fat frozen yoghurt with exciting fresh