Analysis of Strategic Position
ANALYSIS OF STRATEGIC POSITION
Deutsche Post World Net has a unique spectrum of international services including brands DHL, Deutsche Post and Postbank with different types of services. Thus, we have decided to focus on DHL in this analysis in order to better understand to strategic position within logistic services.
PESTEL ANALYSIS:
Legal: ▪ Deregulation and liberalisation of the airline industry ▪ Environmental regulations and protection
Political: ▪ Liberalisation of international trade ▪ International trade regulations and restrictions ▪ EU expansion(needs for infrastructure and information technologies)
Economic factor ▪ Economic integration ▪ Globalisation Economic growth ▪ Stage of the business cycle ▪ Consumer confidence
Sociocultural factors ▪ Lifestyle Changes – global consumer ▪ Growing world population (increased urbanization and created more megatropolises)
Technological: ▪ Developing of communication ▪ E-commerce ▪ Eshipping ▪ Development of infrastructure ▪ Energy use and costs ▪ Changes in IT ▪ Changes in Internet ▪ Changes in Mobile Technology
Environmental: ▪ Increasing pollution ▪ Oil consumption
Suppliers: ??????
Competitors:
Major competitors are global logistic groups, which operates on global markets, include FedEx, UPS, TNT, Kuehne+Nagel. However in Europe, due to the dominance of the national postal operators within their own markets, the majority of the leading players are subsidiaries of these key postal operators.
Major competitors
| |Turnover(milion €) |Countries |Employees |Vehicles |Aircraft |
|FeDex |31 560 |220 |275 000 |42 000 |674 |
|UPS |27 100 |200 |407 000 |91 700
Deutsche Post World Net has a unique spectrum of international services including brands DHL, Deutsche Post and Postbank with different types of services. Thus, we have decided to focus on DHL in this analysis in order to better understand to strategic position within logistic services.
PESTEL ANALYSIS:
Legal: ▪ Deregulation and liberalisation of the airline industry ▪ Environmental regulations and protection
Political: ▪ Liberalisation of international trade ▪ International trade regulations and restrictions ▪ EU expansion(needs for infrastructure and information technologies)
Economic factor ▪ Economic integration ▪ Globalisation Economic growth ▪ Stage of the business cycle ▪ Consumer confidence
Sociocultural factors ▪ Lifestyle Changes – global consumer ▪ Growing world population (increased urbanization and created more megatropolises)
Technological: ▪ Developing of communication ▪ E-commerce ▪ Eshipping ▪ Development of infrastructure ▪ Energy use and costs ▪ Changes in IT ▪ Changes in Internet ▪ Changes in Mobile Technology
Environmental: ▪ Increasing pollution ▪ Oil consumption
Suppliers: ??????
Competitors:
Major competitors are global logistic groups, which operates on global markets, include FedEx, UPS, TNT, Kuehne+Nagel. However in Europe, due to the dominance of the national postal operators within their own markets, the majority of the leading players are subsidiaries of these key postal operators.
Major competitors
| |Turnover(milion €) |Countries |Employees |Vehicles |Aircraft |
|FeDex |31 560 |220 |275 000 |42 000 |674 |
|UPS |27 100 |200 |407 000 |91 700
References: (2006), Market Segmentation, Targeting, and positioning[online], Avaliable at: , >, [Accessed 25th November 2006]. Boyd, J. D.(2006), DHL parent DPWN Restructures, Traffic World 10/2/2006, Vol. 270 Issue 40, p36 Logistic Today (2006), DHL, FedEx, UPS Expansion of Service To and In China [online], Available at: